Compare CPC benchmarks by industry, region, and campaign type.
September 2025 - August 2026
Benchmark observations based on the selected data
Public Administration’s cost-per-click (CPC) pattern is noticeably costlier and far more erratic than the global benchmark over the last 12 months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in All countries compared to the global benchmark.
CPC for Public Administration began at about $2.34 in July 2025 and finished the 12‑month window at roughly $0.75 in June 2026 — a cumulative decline of roughly 68%. Across the period the sector averaged about $2.01 per click, with a peak at $4.03 in April 2026 and a trough at $0.48 in September 2025. By contrast the global baseline averaged about $1.07 over the same months.
Month-to-month swings were dramatic. The largest single drop occurred from August to September 2025 (≈ −84%), and the largest spike was March → April 2026 (≈ +151%). Other notable moves include a nearly 48% lift from October to November 2025 and a steep fall from April to May 2026 (≈ −79%). Those jumps and dives create a pattern of sharp punctuations rather than a smooth trend line.
There is no gentle seasonal slope — instead the data reads like alternating surges and retrenchments. Late summer 2025 showed a build into August before a sudden September trough; autumn returned to multi-dollar CPCs; winter months settled near $1–$3; then spring produced the April 2026 spike before a rapid unwinding into May and June. The rhythm suggests episodic competition or event-driven bidding that produces short high-cost windows followed by fast corrections.
Overall volatility is high: average absolute month-to-month movement in Public Administration CPC was about $1.31, compared with only about $0.08 for the baseline — roughly a 16x difference in monthly swing magnitude.
Viewed against the global benchmark, Public Administration in All countries ran consistently above baseline levels for most months. On average the sector’s CPC was about 88% higher than the global median ($2.01 vs. $1.07). While the baseline trend over the year was relatively flat to slightly up (+~3% from July to June), Public Administration showed a choppier, net-down trajectory (≈ −68%). At its narrowest gap a month or two approached parity; at its widest, industry CPCs were multiple times the global median during April and November spikes.
Understanding Facebook Ads cost-per-click benchmarks for Public Administration in All countries provides a clear view of elevated ad costs, large monthly volatility, and episodic spikes versus the global pattern — useful context for evaluating industry ad performance, CPC trends, CPM analysis, CTR performance comparisons, and broader country-specific ad costs assessments.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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