Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Public Administration pay-per-click costs moved like a roller coaster over the 12 months observed — often well above the market baseline and punctuated by a dramatic spring spike and a deep autumn trough. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in All countries available compared to the global benchmark.
COST_PER_CLICK (CPC) for Public Administration averaged about $2.11 across the year, starting at $1.998 in June 2025 and finishing at $0.823 in May 2026 — a net decline of roughly 59% from start to finish. The highest single-month CPC landed in April 2026 at $4.03, more than triple the baseline for that month. The lowest point was September 2025 at $0.48. Monthly medians show large swings: peaks in August ($3.01), November ($3.17) and December ($2.86), versus sharp troughs in September and May ($0.82).
In raw terms the Public Administration CPC averaged nearly double the global benchmark: $2.11 versus a baseline of about $1.06 — an increase of roughly 98% on average. Month-to-month variability was substantial: absolute monthly changes averaged about $1.33, compared with the baseline’s average monthly swing of roughly $0.07. That means Public Administration CPCs experienced almost 18× larger monthly moves than the broader market.
The rhythm of the series is highly irregular rather than smoothly seasonal. Late summer and late autumn produced lifted CPCs (August, November, December), while early fall and late spring showed sharp softening (September, May). The most pronounced momentum event was the April 2026 spike (+$2.42 vs March), followed immediately by a steep decline into May (-$3.20). September 2025 represents the deepest trough, interrupting an otherwise elevated mid-year window.
Overall the calendar shows alternating lifts and declines rather than a single seasonal hump — a pattern that creates a choppy cadence across quarters, with Q4 showing elevated medians and early Q1 returning to lower levels before the abrupt April surge.
Across every month except September and May, Public Administration CPC in All countries available ran above the global benchmark. Relative gaps varied widely: at the narrowest, January 2026 was about 21% above baseline; at the widest, April 2026 exceeded the global level by roughly 278%. The full range spans from about 55% below baseline (September) to about 278% above (April), illustrating both episodes of underperformance and marked premium periods versus the broader market. Volatility and extreme monthly deltas make this industry noticeably more volatile than the aggregate benchmark.
This data-driven snapshot of COST_PER_CLICK for Public Administration across All countries available highlights how volatile industry ad costs can be when compared to global Facebook Ads benchmarks — relevant for anyone tracking CPC trends, CPM analysis, CTR performance, country-specific ad costs, and industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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