Facebook Ads CPC Benchmarks for Public Administration in Canada

Introduction

Public Administration in Canada does not have a published in‑market CPC series in this window, so the clearest signal comes from the global Facebook Ads benchmarks. That global baseline tells a steady‑then‑surging story: CPC trends held in a narrow band for most of 2025, spiked sharply in November, and then reset lower into December and January. Volatility was concentrated late in the year, with November standing out as the cost pinnacle and January as the trough. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in Canada compared to the global benchmark.

The story in the data

Globally, median cost per click opened at $1.12 in January 2025 and finished at $0.85 in January 2026, a 24% decline across the period. The overall average was $1.11, with a year‑high of $1.32 in November 2025 and a low of $0.85 in January 2026. Importantly, January through September moved within a remarkably tight corridor—roughly $1.09 to $1.15—signaling stable country‑specific ad costs for most markets through the first three quarters.

Monthly movement was modest early on: +$0.01 to +$0.02 lifts into March, a small retrace into June, and a light bounce in August and October. Average month‑to‑month volatility across the full series was $0.07, but the rhythm changed dramatically in Q4. October to November jumped by +$0.19, followed by a −$0.26 correction into December and a further −$0.21 reset into January. From the November peak to the January low, CPC fell by roughly $0.47, compressing costs by about 36% in just two months.

Quarterly pacing underscores the narrative: Q1 2025 averaged about $1.13, Q2 held near $1.13, Q3 eased to roughly $1.11, and Q4 climbed to around $1.16 only because of November’s surge—before the post‑holiday drop was fully reflected in January.

Seasonal and monthly dynamics

Seasonality was clear. The first half of 2025 shows a gentle lift into March and a gradual easing through June, typical of a mid‑year plateau. July to September was the softest stretch, hovering around $1.09–$1.13. Q4 brought the decisive break from the mid‑year range: October firmed to $1.12, November spiked to $1.32, and December snapped back to $1.05, with January 2026 landing at the absolute low of $0.85. This pattern aligns with familiar auction pressure in late Q4 and a demand reset immediately after year‑end—momentum that often echoes across CPM analysis and CTR performance as well.

Canada vs. Global

Because there is no monthly series for Public Administration in Canada for this timeframe, the gap to the global benchmark cannot be quantified. The global pattern itself is clear: steady, low‑volatility CPCs for nine months, a pronounced November lift above market norms, and a rapid reversion in December and January. Any comparison for Canada should reference this profile—average CPC around $1.11 across the period, a tight $0.06 band for most of 2025, and concentrated volatility in Q4.

Closing

In short, Facebook Ads benchmarks for CPC show a stable mid‑year cost structure with a late‑year spike and a sharp January reset. While Canada’s Public Administration series is not published for this window, the global baseline provides a strong directional read on country‑specific ad costs and industry ad performance. Understanding CPC trends for Public Administration in Canada—relative to the global benchmark—helps contextualize how costs typically move through the year and where the most dramatic shifts tend to occur.