Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Public Administration’s cost-per-click (CPC) pattern is noticeably costlier and far more erratic than the global benchmark over the last 12 months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in All countries compared to the global benchmark.
CPC for Public Administration began at about $2.34 in July 2025 and finished the 12‑month window at roughly $0.75 in June 2026 — a cumulative decline of roughly 68%. Across the period the sector averaged about $2.01 per click, with a peak at $4.03 in April 2026 and a trough at $0.48 in September 2025. By contrast the global baseline averaged about $1.07 over the same months.
Month-to-month swings were dramatic. The largest single drop occurred from August to September 2025 (≈ −84%), and the largest spike was March → April 2026 (≈ +151%). Other notable moves include a nearly 48% lift from October to November 2025 and a steep fall from April to May 2026 (≈ −79%). Those jumps and dives create a pattern of sharp punctuations rather than a smooth trend line.
There is no gentle seasonal slope — instead the data reads like alternating surges and retrenchments. Late summer 2025 showed a build into August before a sudden September trough; autumn returned to multi-dollar CPCs; winter months settled near $1–$3; then spring produced the April 2026 spike before a rapid unwinding into May and June. The rhythm suggests episodic competition or event-driven bidding that produces short high-cost windows followed by fast corrections.
Overall volatility is high: average absolute month-to-month movement in Public Administration CPC was about $1.31, compared with only about $0.08 for the baseline — roughly a 16x difference in monthly swing magnitude.
Viewed against the global benchmark, Public Administration in All countries ran consistently above baseline levels for most months. On average the sector’s CPC was about 88% higher than the global median ($2.01 vs. $1.07). While the baseline trend over the year was relatively flat to slightly up (+~3% from July to June), Public Administration showed a choppier, net-down trajectory (≈ −68%). At its narrowest gap a month or two approached parity; at its widest, industry CPCs were multiple times the global median during April and November spikes.
Understanding Facebook Ads cost-per-click benchmarks for Public Administration in All countries provides a clear view of elevated ad costs, large monthly volatility, and episodic spikes versus the global pattern — useful context for evaluating industry ad performance, CPC trends, CPM analysis, CTR performance comparisons, and broader country-specific ad costs assessments.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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