Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Public Administration in Denmark is a quieter slice of our dataset this period, with insufficient volume to publish country-level monthly medians for Facebook Ads cost-per-click (CPC). Even so, the global benchmark sketches a clear picture: CPCs eased steadily from late-2024 highs, settled into a midyear trough, and then lifted into Q4 2025. Volatility remained modest outside of the bookends, with two standout moves framing an otherwise orderly trend.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in Denmark compared to the global benchmark.
Globally, CPC began at $1.47 in November 2024 and ended at $1.21 in November 2025, a year-over-year decline of roughly 17%. The 13-month average landed at $1.15, with a clear high of $1.47 (November 2024) and a low of $1.04 (September 2025). The path was measured: after an abrupt drop into December (−$0.18), CPCs stepped down through Q1 and stabilized across spring. The smallest month-to-month moves clustered in April and May (changes of about two to ten thousandths), while the largest rebound arrived in October to November (+$0.16).
Across 2025 alone, CPC averaged about $1.11, roughly 4% under the full-period mean, underscoring the midyear softness. Monthly volatility averaged $0.056, or about 5% of the global CPC level—a sign of generally steady auction dynamics punctuated by seasonal inflections.
Seasonality is evident in the rhythm of CPC trends. After holiday-inflated levels in late 2024, costs eased through Q1 2025 (January–March averaging about $1.14), softened further into late spring (around $1.11 for April–June), and reached a trough in Q3 (July–September averaging near $1.07, with September at the low). From there, CPCs re-tightened into Q4 as competition increased, with October and November averaging about $1.14 together—consistent with the familiar Q4 auction pressure seen across many industries.
Because Public Administration in Denmark lacked reportable monthly medians for this window, a direct comparison to the global baseline is not quantifiable. What can be said is that the global market set a reference frame of $1.15 average CPC, with a corridor from $1.04 to $1.47 and a characteristic “slide-then-rebound” shape: down roughly 19% from December 2024 to September 2025, then up about 17% from September to November. Whether Denmark’s Public Administration CPCs sat above market, below average, or tracked the same volatility cannot be measured here; the global curve provides the directional context for country-specific ad costs and industry ad performance discussions.
In sum, global Facebook Ads benchmarks for CPC show a controlled descent from late-2024 highs, a mid-2025 floor, and a Q4 recovery—useful context when evaluating Public Administration CPC trends in Denmark. Understanding cost‑per‑click benchmarks for Public Administration in Denmark, even when country data is limited, supports clearer comparisons to global CPC trends and broader industry ad performance patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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