Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Public Administration advertisers in Denmark enter a market where cost-per-click (CPC) follows a familiar global rhythm: a steep cooldown after peak Q4 pricing, a soft mid-year trough, and a firm Q4 rebound. While Denmark-specific monthly readings for this sector did not meet reporting thresholds in this window, the global benchmark outlines the pricing arc likely shaping country-specific ad costs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in Denmark compared to the global benchmark.
Globally, Facebook Ads CPC settled into a clear, low-volatility downtrend from late 2024 into mid‑2025 before rising again into Q4 2025. CPC opened at $1.44 in November 2024, then fell quickly to $1.28 in December and $1.13 in January 2025. From there, pricing hovered in a narrow band—$1.12 to $1.14 across February to April—before easing further into the summer. The year’s low printed in September at $1.05, followed by a mild October uptick ($1.08) and a sharper jump into November 2025 at $1.27.
Across the 13-month span, the global median CPC averaged $1.15, ranging from the $1.05 low in September to the $1.44 high in November 2024—a 37% swing peak to trough. Monthly movement was modest: absolute changes averaged roughly $0.06, with the largest single-month swings concentrated around year-end—down $0.16 from November to December 2024 and up $0.19 from October to November 2025. The period ended at $1.27, close to the December 2024 level and 12% below the initial November 2024 peak.
Seasonality is visible in the cadence. The late Q4 of 2024 carried elevated CPCs, consistent with holiday competition and budget pressure. Early Q1 2025 brought a pronounced reset, with pricing stabilizing by March and April. From May through September, CPCs softened further, bottoming in early fall—typical of lighter competition and more efficient delivery pockets. The pattern reversed as the market entered Q4 2025, with a measured October lift and a stronger November acceleration.
For Public Administration in Denmark, the dataset did not produce a monthly CPC series for this timeframe, so a direct country-versus-global gap cannot be quantified. The global track, however, provides a relevant reference point: a $1.15 average, a low near $1.05 in September, and a Q4 return toward $1.27. Relative positioning can be interpreted against this curve—levels materially above $1.15 would read “above market,” while values meaningfully below would indicate “below market”—but the magnitude of Denmark’s divergence remains unobserved in this period. Notably, the global curve was steady for most of the year, with tighter month-to-month changes than the sharp edges often seen in smaller markets, suggesting that any Denmark-specific volatility would be an overlay rather than a baseline rule.
In short, Facebook Ads benchmarks for CPC show a clear seasonal arc: a Q1 reset, a summer low, and a Q4 lift, with a $1.15 global average and a September trough near $1.05. While the Public Administration dataset for Denmark did not yield a monthly series in this window, these CPC trends frame country-specific ad costs and industry ad performance for the public sector. Understanding CPC trends and benchmark patterns for Public Administration in Denmark helps marketers compare local realities to global CPC analysis and CTR performance expectations.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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