Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Public Administration in Denmark has no recorded observations in our dataset for the period shown, so the clearest signal comes from the global Facebook Ads benchmarks for cost per click (CPC). Globally, CPCs in 2025 trended lower overall, with a steadier first half, a Q4 surge, and a sharp year‑end pullback. Volatility was modest most months but punctuated by two outsized moves in November and December.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in Denmark compared to the global benchmark.
Across the benchmark, CPC averaged about 1.12 in 2025, starting the year at 1.12 in January and ending at 1.05 in December — a 6% decline across the calendar year. Framing the longer arc, CPC moved from 1.28 in December 2024 to 1.05 in December 2025, down roughly 18%.
The high point arrived in November 2025 at 1.30, about 16% above the 2025 average, while the low came a month later at 1.05, the trough for the period. September (1.07) also marked a soft pocket before Q4 demand brought costs higher. Month to month, the dataset saw an average absolute move of 0.07, or roughly 6% of the average CPC — generally controlled, with November’s surge (+0.20 vs. October) and December’s reset (−0.25 vs. November) standing out as the sharpest swings.
From January through May, CPC hovered in a tight band around 1.13–1.14, dipped into early summer (June–July at 1.07–1.08), and briefly firmed in August (1.10). After a September dip (1.07), October lifted to 1.10, and November spiked to the annual high before December fell to the low.
Seasonality in the benchmark followed a familiar rhythm for country‑specific ad costs: a relatively stable Q1, mild softening into mid‑year, then firmer pricing into Q4 as competition intensifies. The November peak aligns with heavy promotional activity, while December’s sharp cooldown suggests a post‑peak environment where costs ease after the November surge. Earlier in the year, June–September saw the most persistent softness, with August offering a brief rebound before the fall re-acceleration.
For Public Administration in Denmark, the dataset contains no month‑level CPC readings for the period, so a direct comparison — above market, below average, or more volatile — cannot be quantified. In this context, the global line serves as the reference point: a 2025 average CPC of about 1.12, a November high at 1.30, and a December low at 1.05. The global pattern also shows a −6% slide from January to December and typical Q4 pressure followed by a year‑end release. Any divergence or alignment of Denmark’s Public Administration CPC trends with this path is not observable in the current sample.
While in‑market observations are unavailable, the global CPC trends outline the operating backdrop for Facebook Ads benchmarks in the Public Administration industry. Understanding cost-per-click patterns — from the Q4 peak to the year‑end cooldown — helps frame country‑specific ad costs and industry ad performance. This readout summarizes CPC trends for Public Administration in Denmark against the global benchmark and reinforces how 2025’s pricing environment evolved across the year.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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