Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Facebook Ads cost-per-click for Public Administration spent most of the year in a narrow band before breaking pattern late in Q4. While the Denmark time series is not available for this window, the global benchmark outlines the prevailing market cost structure and the rhythm of CPC trends through 2025. The curve held steady around $1.12–$1.15 for much of the year, spiked sharply in November, then reset to the annual low in December—an atypically dramatic Q4 swing.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in Denmark compared to the global benchmark.
Across 2025, the global Facebook Ads CPC for Public Administration averaged $1.13. It opened at $1.12 in January and closed at $1.06 in December, a 5.7% decline from the start of the year. The annual high landed in November at $1.32, while the low arrived in December at $1.06—a trough-to-peak span of $0.26, roughly 23% of the average CPC.
For most of the year, movement was subdued. From January through October, CPCs hovered between $1.09 and $1.15, with an average of $1.12 and small monthly changes averaging just $0.02 (about 2%). May marked a modest high within this steady stretch at $1.15, followed by a contained mid-year easing to $1.09–$1.10 across June, July, and September. October ticked back up to $1.13.
The standout action came at year’s end. November jumped 17% month over month from October (to $1.32), the largest positive swing of the year, and December then unwound nearly all of it with a 20% drop to $1.06. Including this Q4 whipsaw, average monthly volatility across the year rose to roughly $0.06 (about 5%), with the late-year spike accounting for the majority of variability.
The pattern reads as a stable first three quarters, punctuated by a brief May firmness and a shallow summer dip, followed by a return to the prior corridor in October. Q4 introduced the widest spread of the year: an above-market November and a below-market December. Taken together, Q4 averaged $1.17—about 4% higher than the January–September run-rate—even though December ended on the annual low.
A Denmark-specific series for Public Administration was not captured in the selected period, so a direct month-by-month comparison to the global benchmark isn’t available. The global curve therefore serves as the reference point: a market average of $1.13 CPC, with most months in a $1.09–$1.15 channel and brief, outsized moves in November (above market) and December (below market). Without local readings, the gap versus global cannot be quantified; any variance in Denmark would be measured against that corridor and the Q4 swing noted above.
In sum, Facebook Ads benchmarks for cost-per-click show a steady 2025 market for Public Administration, capped by a sharp Q4 surge-and-reset. While country-specific ad costs for Denmark aren’t available in this window, these CPC trends provide the market backdrop for industry ad performance and CTR performance context globally. Understanding Facebook Ads CPC benchmarks for Public Administration in Denmark helps teams situate country-level performance against worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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