Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Public Administration in Denmark presents a quieter data story this cycle: the dataset returned no monthly medians for the period, indicating limited observable volume for country-specific ad costs. Against that backdrop, the global Facebook Ads benchmarks for CPC provide the clearest directional signal. The worldwide trend moved within a relatively tight band for most of the year, then broke pattern with a sharp December plunge. Momentum built into November with a notable lift, preceded by a soft Q3. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in Denmark compared to the global benchmark.
Globally, median CPC started at $1.27 in December 2024 and, excluding the final month, averaged $1.14 through November 2025. The series stayed remarkably contained: lows clustered around $1.06–$1.10 in late Q3, while highs pressed into the $1.27–$1.31 range in December 2024 and November 2025. The low point, ignoring December 2025’s break, was $1.06 in September (about 7% below the 12‑month average), and the high was $1.31 in November (about 15% above average).
Monthly momentum was mostly incremental. The sharpest lift came in November, rising 19% month over month (from $1.10 to $1.31). Earlier in the year, CPC dipped from December 2024 to January 2025 by 11% and then hovered in a narrow corridor: February and March held near $1.14, April eased to $1.13, and May recovered to $1.14. June and July settled into a trough near $1.076, before a modest August uptick and a September low at $1.06. October rebounded to $1.10. Average month‑to‑month movement measured about $0.05 through November; including December 2025, when CPC fell to $0.14, the average movement jumps to $0.14, underscoring that final month as an outlier.
The year followed a familiar rhythm. Q1 stabilized after a December spike, with CPC trends consolidating around $1.13–$1.14. Q2 drifted lower into the summer trough, landing near $1.08–$1.10. Q3 softened further, finding its bottom in September. Then Q4 tightened and lifted strongly into November’s peak, consistent with higher competition late in the year. December 2025 diverged sharply from that pattern with a one‑month plunge to $0.14, a reading that sits far outside the prior 12‑month range.
For Denmark’s Public Administration industry, no monthly medians were available in this window, so a precise gap to the global benchmark cannot be quantified. Relative positioning therefore relies on the global curve: a mostly stable CPC landscape around $1.14 through November, with a late‑year build to $1.31 before the atypical December drop. That profile suggests a market that was steady for most of the year, briefly elevated into November, and then unusually compressed in December.
Understanding Facebook Ads benchmarks for CPC in Public Administration — and how Denmark’s market compares when data is available — helps frame industry ad performance against the global trend. This CPC analysis offers context for country‑specific ad costs in Denmark’s Public Administration industry relative to worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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