Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Public Administration in Denmark enters this period without recorded monthly CPC values in our dataset, leaving the global benchmark as the clearest directional signal. That global view shows a pronounced late-2024 peak followed by a steady, low-volatility reset through 2025, with a brief late-summer lift before settling at the year’s low in November. The shape suggests typical seasonal pressure in Q4 and a cooler, more efficient first half of 2025. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in Denmark compared to the global benchmark.
Across November 2024 to November 2025, the global Facebook Ads CPC benchmark averaged about $1.13. It began at $1.44 in November 2024, eased to $1.28 in December, and fell sharply to $1.13 in January—setting the tone for a lower, steadier 2025. After that Q4-to-Q1 step-down, CPC hovered in a tight band between $1.12 and $1.14 from February to May.
The year’s low arrived in November 2025 at $1.02, marking a 29% decline from the November 2024 high. In between, the market dipped to roughly $1.06–$1.07 in June–July, nudged up to $1.09 in August and $1.07 in October, and then edged to the new low in November. Nearly half the months (6 of 13) priced below $1.10, underscoring a comparatively economical mid-to-late 2025.
Volatility was modest. Average month-to-month movement was about $0.05, and over half of the total annual movement was concentrated in the first two transitions (November–December and December–January). After January, swings were generally minor, signaling a stable CPC environment through most of 2025.
The rhythm followed familiar CPC trends for country-specific ad costs:
The pattern highlights a front-loaded compression after Q4 competition, a stable middle of the year, and a gentle late-summer lift before a fresh low into November.
For Public Administration in Denmark, the selected series contains no observed monthly medians during this window, so direct country-versus-global deltas cannot be quantified. The global benchmark, however, offers a clear frame: CPCs averaged $1.13, ranged from $1.02 to $1.44, and declined 29% from the late-2024 peak to November 2025, with average monthly shifts around four to five cents. In other words, the market backdrop for Public Administration CPC trends was broadly downward with mild intra-year oscillations, providing a practical yardstick for interpreting Denmark’s country-specific ad costs once local readings are available.
In sum, Facebook Ads benchmarks show CPC trends for Public Administration moving from a Q4 2024 high to a calmer, more affordable 2025, closing at a new low in November. While Denmark lacks recorded values in this period, the global CPC analysis offers a grounded context for evaluating Public Administration advertising costs in Denmark against worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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