Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Public Administration advertising in Denmark does not show reportable monthly medians in this period, but the global picture provides a reliable compass for context. Worldwide Facebook Ads benchmarks for cost-per-click (CPC) were steady to slightly softer through most of 2025, then surged in November before easing in December. The rhythm is familiar: a calm mid-year, a late-summer trough, and a competitive Q4 lift. Volatility was modest overall, punctuated by a sharp Q4 spike. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in Denmark compared to the global benchmark.
Globally, CPC averaged about $1.14 across Dec 2024–Dec 2025, with 2025 alone averaging $1.12. The year opened at $1.12 in January, climbed gently through March ($1.14), and hovered near that level into May before softening in June ($1.08). The weakest stretch arrived in late Q3, with the year’s low in September at $1.06. From there, CPC rose to $1.10 in October and spiked to the annual high of $1.31 in November, retreating to $1.10 in December.
Month-to-month volatility averaged roughly $0.07, pointing to relatively contained movement for most of the year. The largest swings concentrated at the edges: a drop from the holiday-elevated December 2024 level to January 2025 (−$0.16, about −13%), a steep Q4 jump from October to November (+$0.21, roughly +19%), and a near-symmetric pullback into December (−$0.20, around −16%). Between February and October, changes were comparatively quiet, often within ±$0.04.
The global pattern shows a gentle build through Q1 (average around $1.13), a mixed Q2 with a June soft spot, and the softest pricing in Q3 (average near $1.08) culminating in September’s low. Q4 was the most expensive quarter (average about $1.17), defined by a November peak that lifted CPC above the full-year mean before easing. This sequence aligns with typical platform dynamics: lighter competition in late summer and intensified auction pressure heading into November.
For Public Administration in Denmark, the dataset did not record sufficient monthly medians for this window, so precise gaps versus the global benchmark cannot be quantified. Directionally, the global reference points are clear: CPC trends averaged $1.12 through 2025, bottomed in September at $1.06, and peaked in November at $1.31, with average absolute monthly movement near $0.07. Any country-specific ad costs in Denmark would be evaluated against this curve to understand whether the market was above market, below average, or more volatile than the global baseline for industry ad performance.
While this report centers on CPC trends, it complements broader Facebook Ads benchmarks often paired with CPM analysis and CTR performance. Understanding cost-per-click benchmarks for Public Administration in Denmark against the global baseline helps frame country-specific ad costs and seasonality. In short, Facebook Ads CPC benchmarks for the Public Administration industry in Denmark are best read in context of the global trend: steady through most of the year, softest in late Q3, and briefly elevated in November before normalizing in December.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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