Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Public Administration advertisers in Israel faced a year defined more by rhythm than rupture at the global level: steady cost-per-click through most of 2025, a sharp Q4 spike, and a pronounced reset into early 2026. While Israel-specific monthly values are not available for this window, the global Public Administration Facebook Ads benchmarks show a clear seasonal arc and a late-year volatility surge that frames country-specific ad costs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in Israel compared to the global benchmark.
Across January 2025 to January 2026, the global Public Administration CPC averaged $1.11. It opened at $1.12 in January 2025, held close to that level for most of the year, then climbed to a high of $1.32 in November before falling to a low of $0.85 in January 2026. Ten of the thirteen months clustered between $1.09 and $1.15, underscoring a stable cost base before Q4.
Month-to-month volatility averaged $0.07 (about 6% of the mean CPC). The quiet early-year cadence—moves of just one to two cents—gave way to sharper swings in Q4: +$0.19 from October to November, then −$0.26 from November to December, followed by another −$0.21 into January 2026. From the January 2025 starting point to January 2026, CPC declined roughly 25%, highlighting the depth of the year-end reset.
Quarter by quarter, CPC trends were remarkably even through Q3: Q1 2025 averaged about $1.13, Q2 about $1.13, and Q3 about $1.11. Q4 lifted to an average near $1.16 solely due to November’s peak; without it, Q4 would have sat in line with the year’s norm. Relative to the 13‑month average, November ran about 19% above trend, while January 2026 landed about 24% below.
The pattern follows familiar seasonal dynamics for industry ad performance. CPCs were steady through Q1 and Q2, softened slightly in Q3, and then rose into late Q4 as competition intensified—peaking in November. Performance typically softens through Q4 as competition rises, with engagement rebounding in early Q1; here, that competition translated into higher CPCs in November and a rapid comedown in December, continuing into January 2026.
Israel-specific monthly CPC readings for Public Administration are not available in this period, so a direct country-versus-global gap cannot be quantified. The global benchmark provides a directional frame: a stable ~$1.10 CPC band for most of 2025, a pronounced November cost lift, and a sharp pullback into January 2026. Any Israel variance—above market, below average, or more volatile—cannot be measured from the current dataset, but the seasonal contour offers context for interpreting country-level ad costs once localized data is observed.
In short, Facebook Ads benchmarks for Public Administration show CPC trends that held steady around $1.10 for most of 2025, spiked in November, and then corrected sharply into early 2026. While Israel’s month-by-month series is not present here, this global CPC analysis frames country-specific ad costs and industry ad performance patterns relevant to Public Administration advertising in Israel.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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