Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Global Facebook Ads cost-per-click moved steadily lower across this window, setting a clear downtrend against which country-specific ad costs can be read. CPC opened high in late 2024, stepped down through Q1, found a mid-year floor, and then slipped again into September — a pattern consistent with tightening budgets and shifting auction dynamics. Volatility was modest overall, with sharp moves at the start and end of the period and a calm mid-summer plateau. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in Israel compared to the global benchmark.
Note: The dataset does not include a monthly CPC time series for Public Administration in Israel during this period. The narrative below uses the global benchmark as the comparison anchor and calls out where country-level gaps cannot be quantified.
Global CPC averaged about $1.14 across the period (median $1.12), starting at $1.47 in November 2024 and ending at $0.95 in September 2025 — a 35% decline from start to finish. The high was November 2024 at $1.47; the low was September 2025 at $0.95, a range of roughly $0.52. The opening three months showed the steepest slide: from $1.47 in November to $1.30 in December and $1.14 in January (about −23% over two months). After a small uptick in March ($1.15), costs drifted lower through June’s $1.03. A brief stabilization followed — July at $1.05 and August at $1.06 — before a sharp September dip to $0.95.
Month-to-month volatility averaged $0.06, or about 5–6% of the period average. The largest single-month changes came in November→December (−$0.18, −12%), December→January (−$0.16, −12%), and August→September (−$0.10, −10%). The quietest movements appeared mid-summer, with July→August rising just $0.01.
CPC patterns aligned with familiar Facebook Ads benchmarks: elevated costs in late Q4, a pronounced step-down into Q1, and softening through Q2 as engagement and auction pressure normalize. Q4 2024 averaged roughly $1.39, Q1 2025 averaged $1.14 (−18% vs. Q4), Q2 eased further to $1.09 (−4% vs. Q1), and Q3 settled near $1.02 (−6% vs. Q2). Four of the final five months (June through September, excluding May) clustered at or below $1.06, indicating a tight mid-year band before the September break lower. The rhythm here is clear: a high-cost holiday season, a Q1 reset, mid-year stability, and a late-period dip.
Because the Public Administration series for Israel is not present in this cut, the precise premium or discount to the global CPC cannot be measured. The global trend itself was orderly but downward: −35% from November to September, with an average absolute monthly move of $0.06 and a narrow mid-year channel around $1.03–$1.06. Any comparison for Public Administration in Israel during this timeframe must therefore reference these global levels as directional context rather than a quantified gap.
In short, Facebook Ads benchmarks signal a year marked by lower CPCs overall, a mid-year plateau, and a late-quarter dip. While the Israel Public Administration series is unavailable in this window, the global CPC trend offers clear directional guardrails for interpreting country-specific ad costs. Understanding Facebook Ads cost-per-click benchmarks for the Public Administration industry in Israel helps advertisers gauge CPC trends and compare industry ad performance to global patterns alongside broader CPM analysis and CTR performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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