Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Public Administration cost-per-click moved like a market with frequent shocks: overall costs averaged roughly $2.10, nearly double the global benchmark, but the series swung between a low under $0.50 and a one-off spike above $4.00. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. “This analysis explores ad performance trends for Public Administration in All countries available compared to the global benchmark.”
From June 2025 to May 2026 the median COST_PER_CLICK for Public Administration started near $2.00 (June 2025) and finished at about $0.79 (May 2026), a decline of roughly 60% from start to end. The 12‑month median sat at $2.10, with a high of $4.03 in April 2026 and a low of $0.48 in September 2025. Several months pushed well above the baseline: November and August were strong months (about $3.17 and $3.01 respectively), while September and May were material troughs. Month-to-month swings were large — average absolute movement was about $1.33 — driven by three pronounced moves: the August→September collapse (~$2.53 drop), the March→April surge (~$2.42 rise), and the April→May fall (~$3.24).
Rhythm in this set was uneven. There’s a visible Q4 lift around November–December, where CPCs climbed into the $2.80–$3.17 band, echoing classic seasonal competition. Yet that Q4 momentum was bookended by a steep September trough and a dramatic April spike that stands out as an outlier rather than a steady seasonal crest. Early-year months (Jan–Mar) showed more moderate levels around $1.10–$1.72, before the April spike and the May retrenchment. Overall the pattern combines periodic lifts (late Q4 and April) with sharp mid-year and late-spring pullbacks.
Against the global baseline (median ≈ $1.06 over the same months), Public Administration CPCs were substantially higher — on average about 98% above the baseline. Month-level gaps ranged widely: the narrowest divergence occurred in January 2026 (about 21% above baseline), while the widest gap was in April 2026 when CPCs ran roughly 279% higher than the global median. In relative terms the Public Administration series proved far more volatile — average monthly swings of ~$1.33 versus baseline swings near $0.07, or roughly 18× greater variability.
Understanding Facebook Ads cost-per-click benchmarks for Public Administration in All countries available provides a clear picture of how industry ad costs diverge from global CPC trends and highlights the high volatility inherent in this sector’s industry ad performance and country-specific ad costs.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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