Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The headline story is a globally steady Cost Per Click picture that accelerates sharply in November before easing into year‑end. While the Public Administration segment in Norway does not show recorded monthly CPC medians in this window, the global Facebook Ads benchmarks provide a clear bar for comparison: a calm first half, a choppier Q4, and an early‑Q1 reset. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in Norway compared to the global benchmark.
Globally, CPC trends held close to 1.11 on average from January 2025 through January 2026 (global mean: 1.11). The year opened at 1.12 in January 2025, lifted gently through March–May, and reached an early high of 1.15 in May. Summer softened: June dipped to 1.10 and July to 1.10, with a modest August rebound to 1.13. After a tight September–October range around 1.09–1.12, the standout move arrived in November at 1.32 — the annual peak — before a sharp December pullback to 1.05 and a further reset to 0.85 in January 2026.
The cadence was notably measured for most of the year, with smaller monthly moves (roughly 0.01–0.03 points) in spring and late summer, punctuated by Q4’s spike and subsequent reversal.
Seasonality shows through clearly. Early‑year CPCs were stable in 2025, edging up from January to May (+2–3%). June and July eased from the spring high, while August and October posted small rebounds. The fourth quarter brought the tightest squeeze: November reached 1.32 — well above the annual average — a classic surge that often accompanies late‑year competition. Performance then softened into December and continued to reset in January 2026, when CPCs touched the period’s low at 0.85. In other words, CPC pressure concentrated in November, with a quick cooldown afterward.
For Public Administration in Norway, no monthly median CPC values were recorded across this timeframe, so a direct time‑series comparison to the global benchmark isn’t available. The global path, however, frames the market bar Public Administration advertisers in Norway would be measured against:
Where a Norway series is available, patterns above or below these levels and swings more or less than 0.07 points monthly would read as relatively “above market,” “below average,” or “more/less volatile” versus the global CPC trend.
In sum, Facebook Ads CPC benchmarks show a steady 2025 punctuated by a pronounced November spike and a sharp reset into January. While Public Administration in Norway lacks reported CPC medians for this window, the global CPC trend offers clear directional context for country‑specific ad costs and industry ad performance. Understanding Facebook Ads CPC benchmarks for Public Administration in Norway helps teams interpret CPC trends and compare local outcomes to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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