Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Public Administration in Spain did not register enough volume in our dataset to produce monthly median CPC readings for this period, so the clearest signal comes from the global benchmark. That global curve shows a steady mid-year softening and a sharp Q4 surge, a familiar cadence for Facebook Ads benchmarks as competition and budgets ebb and flow.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in Spain compared to the global benchmark.
Across December 2024 through December 2025, global CPC averaged about $1.14. The year opened high at $1.27 in December 2024, slipped to $1.13 in January 2025, and ultimately closed at $1.12 in December 2025 — a 12% decline from the prior December. The low point arrived in September at $1.07, while November spiked to $1.32, the year’s peak. In practical terms, CPCs ranged roughly $0.26 from trough to peak, with November sitting 24% above September’s low.
Month-to-month movement was generally contained, with an average absolute change of about $0.06 (≈5% of the benchmark). The calmest passages showed near-flat moves — only around one to two tenths of a cent separating February from March and June from July — while the sharpest swings landed around the holidays: +$0.22 from October to November and −$0.20 from November to December. Most months clustered tightly in the $1.10–$1.14 corridor, anchoring the average even as late-year volatility rose.
The rhythm follows a familiar pattern for country-specific ad costs and industry ad performance on Facebook: a softening through Q2 into late Q3, then a firming into Q4. From January’s $1.13, CPCs drifted gradually lower through June ($1.08) and bottomed in September ($1.07). October brought a modest rebound ($1.11), followed by a decisive holiday push in November ($1.32) before easing back in December ($1.12) as the seasonal surge receded.
Viewed in halves, the first six months of 2025 averaged roughly $1.13, and the back half averaged about the same, with the November peak counterbalancing the late-summer trough. The shape, not the level, defined the period: a gentle glide down, a brief compression, and a sharp year-end crescendo.
Because Public Administration in Spain lacked sufficient observations to publish monthly median CPCs, a direct month-by-month comparison to the global benchmark is not available. However, the global trend provides a clear context for CPC trends: down 12% from December to December, a mid-year trough in September (−5% from January levels), and a pronounced holiday spike in November (+24% versus September). Relative volatility averaged six cents per month globally, with most of the variance concentrated in Q4.
In short, while Spain’s precise CPC levels for Public Administration remain unreported in this window, the global curve outlines the likely seasonal pressures that shape Facebook Ads benchmarks across markets: softer mid-year costs, then a brief but sharp year-end lift.
Understanding Facebook Ads CPC benchmarks for Public Administration in Spain — even when local monthly medians are unavailable — benefits from anchoring to the global CPC analysis above. These CPC trends, grounded in our $3B dataset, help frame country-specific ad costs and industry ad performance against global patterns for the Public Administration sector in Spain.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app