Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Public Safety ad costs in Argentina sit against a global market that was steady for most of 2025 before swinging sharply at year-end. The global Facebook Ads benchmark for Cost Per Click (CPC) hovered around $1.10–$1.15 through mid-year, crested in November, and then reset quickly across December and into January 2026. Volatility was concentrated in Q4, with one clear outlier month.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Safety in Argentina compared to the global benchmark.
Across the global benchmark, CPC opened 2025 at $1.12 and ended January 2026 at $0.85, a decline of roughly 24% from start to end. The year’s average settled near $1.11, with a relatively tight band from January through October before an end-of-year spike. The global high landed in November at $1.32, while the low arrived two months later in January 2026 at $0.85.
Monthly movement was calm through most of 2025. From January to May, CPC edged up from $1.12 to $1.15, then eased back toward $1.09 by September. October lifted to $1.12, followed by a sharp November jump to $1.32—about a 17% month-over-month surge. That surge reversed quickly: December fell to $1.05 (down 20% from November), and January 2026 slid further to $0.85 (another 19% month-over-month decline). On average, absolute month-to-month changes were about $0.07, with the bulk of volatility concentrated in November through January.
The rhythm of CPC trends globally shows a familiar shape. The first three quarters were stable—January through October generally clustered around $1.10 to $1.15, with mild softening in late summer. Q4 was more intense: October positioned the climb, November marked the annual high, and December reset lower. Early Q1 then continued the correction, with January 2026 marking the series low. This pattern aligns with typical year-end auction pressure and subsequent early-year easing in Facebook Ads benchmarks.
For Public Safety in Argentina, the selected dataset does not include reportable monthly medians for this window, so a month-by-month gap to the global benchmark cannot be quantified. Relative to the global baseline itself, CPC rose modestly through late spring (+3% from January to May), dipped into early fall (−5% from May to September), spiked in November (+17% from October), and then retraced through December and January (−36% from the November high to January). In other words, the global market was largely stable for ten months and notably more volatile across the final eight weeks of 2025 and the first month of 2026. These dynamics frame directional context for country-specific ad costs in Argentina’s Public Safety industry.
Understanding Facebook Ads benchmarks for Cost Per Click provides a clear read on CPC trends and industry ad performance. While the Argentina Public Safety series lacks in-period medians, the global CPC analysis highlights a year defined by calm mid-year costs, a pronounced November peak, and a steep early-January pullback. This offers a grounded reference point for evaluating country-specific ad costs and Public Safety CPC performance in Argentina versus global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Safety industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app