Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Public Safety in Argentina does not surface a readable monthly series in our panel for this time window, so the clearest signal comes from the global Facebook Ads benchmark for cost per click (CPC). That global trend is steady for most of the year, punctuated by a sharp Q4 swing—useful context for interpreting country-specific ad costs when local volume is thin. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Safety in Argentina compared to the global benchmark.
Globally, Facebook Ads CPC for Public Safety moves within a tight band for most of the year before breaking pattern late in Q4. The series starts at $1.12 in January and ends at $1.06 in December, a modest 6% decline across the year. The annual average lands at roughly $1.13, with a low of $1.06 in December and a high of $1.32 in November—a $0.26 range, or about 23% of the average.
From January through October, the story is quiet: CPC trends hold between $1.09 and $1.15, with small monthly changes. Q2 edges slightly softer (June at $1.10, July at $1.09), then August and October briefly return to the $1.13–$1.13 zone. Volatility over the period averages $0.06 per month, but that masks the year’s defining moves: a pronounced jump in November (+$0.19 month over month) followed by an equally sharp pullback in December (−$0.26). In other words, the year runs calm until a late spike-and-snap in Q4.
Quarter by quarter, Q1 averages about $1.13, Q2 trends slightly lower at $1.13, and Q3 is the softest at roughly $1.11. Q4 posts the highest quarterly average at about $1.17—but it’s a story of whiplash: October is typical, November surges to the yearly peak, and December lands at the low. That rhythm reflects a common seasonal arc in Facebook Ads benchmarks: competition intensifies heading into late Q4, then engagement and auction dynamics can reset in December, often driving CPC down.
Because the dataset lacks sufficient in-country medians for Public Safety in Argentina during this window, a precise gap-to-global cannot be quantified. The global path—averaging $1.13 with most months inside a narrow $1.09–$1.15 corridor—serves as the reference line for Argentina’s industry ad performance. In relative terms, the global series is mildly downward for the year (−6% from January to December), mostly stable through three quarters, and more volatile in Q4. Any Argentina-specific CPC trends would be assessed against that shape, especially the late-year swell in November and reset in December that characterize the broader market. While CPM analysis and CTR performance add nuance to Facebook Ads benchmarks, the CPC trends here provide the clearest directional view for country-specific ad costs when local readings are unavailable.
Understanding Facebook Ads CPC benchmarks for Public Safety in Argentina—anchored to the global series—helps quantify typical click costs, seasonal pulses, and the late-Q4 spike-and-rebound pattern that defined this period.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Safety industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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