Facebook Ads CPC Benchmarks for Public Safety in Colombia

Introduction

Public Safety advertising in Colombia has sparse signal in our 2025 cut, so the clearest picture comes from the global benchmark: a mostly steady CPC through the year, punctuated by a sharp Q4 surge and an equally sharp December reset. The narrative is familiar to performance teams—stable costs through most of the year, a competitive jump in November, then a post‑peak cooldown. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Safety in Colombia compared to the global benchmark.

The story in the data

Across the global Facebook Ads benchmark, median CPC averaged about $1.13 in 2025. It opened at $1.12 in January and closed at $1.06 in December, a modest −6% drift across the year.

• Highs and lows: The yearly high landed in November at $1.32, while the low arrived in December at $1.06. That creates a $0.26 range across the year.
• Pre‑Q4 baseline: From January through September, CPCs clustered tightly between $1.09 and $1.15, averaging roughly $1.12—remarkably steady for nine straight months.
• Key moves: A gentle lift carried CPC from January ($1.12) to May ($1.15), up about +2%. Costs softened into June (−4% vs. May), then rebounded in August–October to the familiar $1.12–$1.13 zone.
• Q4 swing: October to November spiked +17% (from $1.13 to $1.32), followed by a −20% correction into December ($1.06).

Month‑to‑month volatility averaged about $0.06 in absolute terms, with relatively small moves most of the year and outsized swings confined to November and December. In other words, the market was calm until the seasonal crescendo, then reset quickly.

Seasonal and monthly dynamics

Seasonality tracked a classic CPC rhythm. Early Q1 showed a mild lift, with March slightly above January. Late spring held near the $1.12–$1.15 band. Summer slipped briefly in June, then normalized by August and October. The year’s biggest move came in November as competition intensified—typical of peak season buying—before a fast cooldown in December as auction pressure eased. Performance typically tightens around this corridor through much of the year, with Q4 introducing the widest spread.

Colombia vs. Global

Due to limited Public Safety data for Colombia in this period, a precise country‑to‑global gap cannot be calculated month by month. The global benchmark provides the directional frame:

• Reference level: Global CPCs clustered around $1.12 for most months, with a notable break to $1.32 in November and a reset to $1.06 in December.
• Volatility context: Average month‑over‑month movement sat near $0.06, with the largest shifts concentrated in Q4.
• Interpretation: In months where Colombia Public Safety CPCs are available, “above market” would generally imply sitting meaningfully above the $1.12–$1.15 corridor seen January–October, while “below average” would indicate costs closer to the December low.

The shape of the curve—calm through three quarters, then a steep Q4 ascent and reset—serves as the benchmark pattern for evaluating country‑specific ad costs when Colombian observations are present.

Closing

Understanding Facebook Ads benchmarks for CPC in the Public Safety industry in Colombia starts with the global reference: a $1.13 annual average, steady costs through most of the year, and a pronounced Q4 spike. These CPC trends offer a directional yardstick for country‑specific ad costs and industry ad performance, anchoring Colombia’s Public Safety results against global patterns.