Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Public Safety advertisers in Denmark saw a choppy first half of 2025 for Facebook Ads benchmarks, with cost-per-click swinging from bargain-low levels in March to above-market peaks in May. Overall CPC trends sat below the global baseline on average, but the path was uneven: sharp declines early in the year, a pronounced April rebound, and another pullback into June. Volatility was the defining feature, with a fivefold spread between the monthly low and high.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Safety in Denmark compared to the global benchmark.
Denmark’s Public Safety CPC started high at 1.40 in January and ended much lower at 0.59 in June, a 58% decline across six months. The period averaged 0.92, with the high at 1.40 (January) and the low at 0.28 (March). The month-to-month rhythm was dramatic:
Across H1, absolute month-to-month movement averaged 0.59 points, far more volatile than the global benchmark’s 0.02-point shifts over the same months. By quarter, the average CPC rose from 0.79 in Q1 to 1.05 in Q2, underscoring how the April jump changed the narrative after an unusually soft March.
The pattern suggests a pronounced Q1 softening that extends into March, followed by a spring rebound. April marked the inflection, with CPCs returning near global levels, and May briefly led the market before a June cooldown. This sawtooth cadence differs from the smoother global curve, which typically holds steady through H1 and tightens in Q4 as competition intensifies. In the broader global dataset, CPCs ticked up into November (peaking near 1.32) before easing in December, reflecting familiar year-end auction pressure—dynamics that put Denmark’s steeper March dip and May peak into sharper relief.
Compared to the global baseline, Denmark averaged about 19% lower CPCs across January–June (0.92 vs. 1.13). The gap, however, moved dramatically month to month:
At its narrowest, Denmark was near parity in April (+5% above global). At its widest, March trailed the global CPC by 76%, the most pronounced divergence of the period. While the global line stayed tight between 1.10 and 1.15 and slipped only about 2% from January to June, Denmark’s CPC fell 58%, illustrating a much more volatile profile.
In short, Facebook Ads CPC trends for Public Safety in Denmark in early 2025 were below the global benchmark on average but marked by sharp swings—deep softness in March, a decisive spring rebound, and a June pullback. Understanding Facebook Ads cost-per-click benchmarks for the Public Safety industry in Denmark helps put country-specific ad costs in context and compare industry ad performance to global CPC analysis.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Safety industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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