Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The global Facebook Ads benchmarks for cost-per-click (CPC) tell a clear story: 2025 held steady around the low-$1 range, then spiked sharply in November before resetting to the lowest point of the series in January 2026. Against that backdrop, the Public Safety category in Singapore does not show recorded monthly CPC values in this window, so the comparison relies on the global trend as a directional reference for country-specific ad costs and industry ad performance. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Safety in Singapore compared to the global benchmark.
Globally, CPC began 2025 at $1.12 and ended at $0.85 in January 2026, a 24% decline across the 13-month span. Through 2025, CPC averaged $1.13, with most months clustering between $1.09 and $1.15. The year’s most notable outlier was November at $1.32—the high of the period—followed by a pullback to $1.05 in December and a sharper reset to $0.85 in January 2026, the low of the series. Over the full span, the average CPC was $1.11.
Month-to-month movement was typically modest: average absolute volatility was about $0.07 per month. Routine fluctuations early in the year were measured in 1–3 cents, while the largest swings arrived late: +$0.19 from October to November, then −$0.26 into December, and another −$0.21 into January 2026. The midyear saw quieter adjustments—$1.15 in May easing to $1.10–$1.10 in June and July, a brief rebound to $1.13 in August, and a softening to $1.09 in September before stabilizing near $1.12 in October.
Seasonally, CPC trends followed a familiar rhythm. Early Q1 firmed gradually into March (peaking at $1.14), Q2 softened as prices drifted toward $1.10, and late summer mixed slight rebounds with small dips. The most pronounced dynamics concentrated in Q4: CPC rose to $1.12 in October, surged to $1.32 in November amid heightened competition, and then cooled to $1.05 in December. The reset continued into January 2026, when CPC fell to $0.85—well below the prior-year baseline—indicating looser auction pressure after the holiday peak. Overall, the pattern reflects steady CPC trends punctuated by a dramatic Q4 spike and an outsized Q1 trough.
For Public Safety in Singapore, the dataset for this period contains no monthly CPC observations, so a direct gap to the global benchmark cannot be quantified. In practical terms, the global series serves as the directional yardstick: during 2025, Facebook Ads CPC trends centered around $1.13 globally, with a typical band between roughly $1.09 and $1.15 and a temporary surge to $1.32 in November. By January 2026, the global baseline reset to $0.85, marking the lowest point and widening the full-period decline. Without in-period readings for Singapore’s Public Safety segment, relative positioning—above market, below average, or more volatile—remains indeterminate for this window.
Taken together, these CPC trends illustrate how global Facebook Ads benchmarks moved through 2025 into early 2026, providing a clear frame for country-specific ad costs. While the Public Safety industry in Singapore lacks in-period CPC values, the global baseline—averaging $1.13 in 2025, peaking at $1.32 in November, and resetting to $0.85 in January—offers a grounded reference point for understanding cost dynamics. Understanding Facebook Ads cost-per-click benchmarks for the Public Safety industry in Singapore helps teams interpret CPC trends, relate them to broader CPM analysis and CTR performance, and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Safety industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app