Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Public Safety advertising in Spain does not have a sufficient in-country sample in this window, so the clearest signal comes from the global Facebook Ads benchmarks for cost-per-click (CPC). That global view shows CPC easing over the year with a pronounced Q4 spike-and-release pattern: costs climbed into November before sharply resetting in December. Volatility was modest most months and then intensified late in the year, with November standing out as the highest-cost month.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Safety in Spain compared to the global benchmark.
Across the global benchmark, CPC started at $1.28 in December 2024 and ended at $1.05 in December 2025, a year-over-year decline of roughly 18%. The median across the 13-month view averaged $1.13, with most months moving within a fairly tight $1.07–$1.14 corridor.
The absolute high arrived in November 2025 at $1.30, while the low landed in December 2025 at $1.05. From January to November, CPC rose about 16% (from $1.12 to $1.30) before dropping 19% into December. Month-to-month volatility averaged $0.07, but two outsized moves defined Q4: a jump of $0.20 from October to November, followed by a $0.25 decline into December. Earlier in the year, movement was restrained—single-digit cent changes in February, March, April, June, and July underscored a relatively stable auction.
Notable beats and dips:
The rhythm of the year follows familiar auction dynamics. CPC held steady through Q1, softened into early summer, and reached a mid-year trough around September. As competition intensified, CPC rose through October and peaked in November—consistent with late-Q4 pressure—before easing hard into December. The pattern reads as: stable Q1, gentle mid-year deflation, and a Q4 surge capped by a rapid reset.
While CPM analysis and CTR performance can shift by objective and creative approach, this view isolates CPC trends to highlight the cost of clicks across the broader market conditions likely surrounding Public Safety ad buying.
Because there is no month-by-month CPC series for Public Safety in Spain in this period, a direct “Spain vs. Global” gap analysis cannot be quantified. The global benchmark therefore serves as the directional proxy for country-specific ad costs. In practical terms, the market backdrop for Spain-based campaigns would have mirrored the global curve’s main features: a narrow band for most of the year, a lift into November, and a late-year reset. Any divergence—above market, below average, or more volatile—cannot be measured with the current sample.
Understanding Facebook Ads cost-per-click benchmarks for the Public Safety industry in Spain helps teams interpret CPC trends, gauge seasonality, and compare country-specific ad costs to global patterns. This CPC-focused view complements broader Facebook Ads benchmarks and supports clear, data-driven awareness of industry ad performance in Spain.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Public Safety industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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