Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Real Estate advertisers in Argentina spent 2025 buying clicks at a fraction of global costs, but with a choppier ride. Median Facebook Ads CPC averaged $0.27 across the year, versus a $1.13 global benchmark — consistently below market, yet prone to sharp month-to-month swings. The clearest storyline: two pronounced troughs in February and August, a May spike that briefly narrowed the global gap, and a steady finish with December closing more than double January levels. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in Argentina compared to the global benchmark.
CPC in Argentina’s Real Estate category started at $0.16 in January and ended at $0.33 in December, a 106% lift across the year. The annual average landed at $0.27 (median $0.26), with a high of $0.67 in May and a low of $0.05 in February — a 15x swing from trough to peak.
The year’s cadence was defined by abrupt pivots:
Volatility averaged $0.18 per month (mean absolute change), roughly three times the global benchmark’s $0.06 — a clear signal that Argentina’s Real Estate CPC trends were more elastic than the broader market.
Seasonally, the year split into four chapters:
While the global benchmark typically tightens into late Q4 — spiking to $1.32 in November before easing to $1.05 in December — Argentina’s Real Estate CPC held comparatively steady in the final stretch.
Argentina’s Real Estate CPC undercut the global benchmark every month of 2025, by a wide margin on average. The gap narrowed most in May, when Argentina’s $0.67 CPC sat 42% below the global $1.15. It was widest in February (96% below) and nearly as wide in August (95% below). Across the full year, Argentina averaged roughly 75–80% below global CPC levels ($0.27 vs. $1.13).
Trend momentum diverged as well. The global benchmark eased slightly from January to December (−6%), with a pronounced November spike. Argentina moved in the opposite direction, rising +106% from January to December, but with sharper intra-year swings.
In short, Facebook Ads CPC benchmarks for Real Estate in Argentina show structurally lower country-specific ad costs than the global norm, paired with higher month-to-month volatility and distinct troughs in February and August. Understanding these CPC trends helps frame industry ad performance in Argentina against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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