Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Real Estate advertisers in Canada spent most of 2025 riding a choppy CPC trend line: elevated versus the global benchmark in the first half, soft through late summer, a sharp surge in November, and a cooldown in December—followed by an exceptional spike in January 2026. Compared with the steady global Facebook Ads benchmarks, Canada’s market was markedly more volatile, with wider month-to-month swings and a broader range of country-specific ad costs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in Canada compared to the global benchmark.
CPC for Canada’s Real Estate sector opened 2025 at 1.18 and ended December at 0.97, before an extraordinary jump to 17.48 in January 2026. Excluding that outlier, 2025 averaged 1.37—about 21% above the 2025 global average of 1.13. The year’s low arrived in September at 0.80, while the pre-outlier high came in November at 2.58; the spread of 1.78 underscores a wide operating range.
Momentum built through early 2025: February (1.59), March (1.65), and April (1.69) formed a steady climb off January’s baseline. Costs cooled into midyear—May (1.38) and June (1.48)—then fell more sharply in Q3: July (1.01), August (0.84), and September (0.80). October rebounded to 1.29, followed by the November peak at 2.58, and a December reset to 0.96.
Volatility was the defining feature. Average absolute month-to-month movement in Canada was roughly 0.46 points in 2025, versus just 0.06 globally—about 8x more turbulent. The global trend stayed within a tighter band (1.05–1.32 for 2025), peaking in November (1.32) and easing into December (1.05). January 2026 diverged starkly: global CPC dipped to 0.85, while Canada spiked to 17.48.
The first half of 2025 tracked the familiar lift into spring, with CPCs rising steadily through April. A softer summer followed: July through September formed the year’s trough, aligning with typical seasonal easing. Q4 brought firmer pricing as competition intensified—October stabilizing, November surging, and December cooling into year-end. The January 2026 surge stands outside the seasonal pattern and reads as an anomaly relative to both Canada’s 2025 rhythm and the global baseline.
Canada ran above market for much of H1 2025—about 20–50% higher than global in February through April—before dropping below average by 26–27% in August and September. October moved back above market (+15%), November reached its widest pre-2026 gap (+96% over global), and December dipped slightly below (−8%). The narrowest distance was in January (+5% above global), while the widest gap arrived in January 2026, when Canada’s CPC exceeded the global benchmark by more than 19x. Overall, 2025 CPC trends for Canada were higher and far more volatile than the global Facebook Ads benchmarks.
Understanding Facebook Ads CPC benchmarks for Real Estate in Canada shows a market that oscillated around the global average in 2025—higher in the first half, softer in Q3, spiking in November—then diverged dramatically in January 2026. These CPC trends offer a clear view of industry ad performance and country-specific ad costs relative to the global benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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