Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Real Estate CPC in Colombia ran far below the global market in 2025, but the year-to-date story is anything but quiet. A rock-bottom January gave way to a sharp Q2 climb, a dramatic July reset, and a modest rebound by September. The pattern signals a market with low absolute costs yet pronounced month-to-month swings, especially around mid-year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in Colombia compared to the global benchmark.
Colombia’s Real Estate CPC opened near 0.02 in January and closed at 0.08 in September—up roughly 330% from the start, but still well below its spring highs. The eight-month average landed around 0.16 (median ~0.17), framed by a low of 0.02 (January) and a peak of 0.31 (May).
The early-year build is striking: CPC jumped from 0.02 in January to 0.22 in February, eased to 0.13 in March, and then accelerated across Q2—0.27 in April, 0.31 in May (the high), and 0.24 in June. That momentum broke sharply in July (0.03), before a partial recovery in September (0.08). From January to May, costs rose more than 16x; from May to July, they fell nearly 89%, then lifted 123% from July to September.
Volatility stood out. The average absolute step change across observed months was about 0.11 points—significantly choppier than the global rhythm. By comparison, the global benchmark moved roughly 0.02 points month to month over the same period.
The cadence mapped to familiar seasonal contours—soft in early Q1, building through spring, and cooling mid-year. Q2 (April–June) was the strongest stretch, averaging about 0.275, more than double the Q3 average of roughly 0.06 (July and September observed). Q1 sat in between at ~0.12, lifted by February’s surge but anchored by January’s unusually low baseline.
Globally, CPC trends were steadier: Q1 and Q2 averaged near 1.13, with a modest dip in Q3 to ~1.11. Later in the year, the global market typically sees higher competition; in 2025, the global benchmark spiked to around 1.32 in November before easing into December. The Colombia series ends in September, but the mid-year cooldown there aligns with the softer global summer pattern.
Across January–September, Colombia’s Real Estate CPC averaged ~0.16 versus a global benchmark near 1.12—about 86% below market. The gap persisted every month, ranging from roughly 73% below in May (the narrowest) to about 98% below in January (the widest). While the global trajectory edged slightly down over the period (about −2%), Colombia charted a more jagged path—surging into late spring, then resetting sharply mid-year.
Range and stability underline the contrast. Colombia’s observed range spanned about 0.29 points (0.02 to 0.31) versus a much tighter 0.06 globally across the same months. Colombia’s average month-to-month movement was roughly 5x the global benchmark, signaling a more volatile cost environment despite consistently lower country-specific ad costs.
In short, Facebook Ads CPC benchmarks for the Real Estate industry in Colombia show very low absolute costs with outsized monthly swings—spring strength, a July trough, and an incomplete Q3 rebound—consistently below the global baseline. Understanding these CPC trends and country-specific ad costs helps contextualize Real Estate industry ad performance in Colombia against the steadier global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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