Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Real estate CPC in Denmark spent 2025 on a rollercoaster: a sharp run-up through spring, a deep summer trough, and a brief Q4 flare before easing into year‑end. On average, Denmark’s cost per click sat below the global Facebook Ads benchmarks, but it periodically surged above market in March–June, punctuated by an April peak. Volatility was the real headline—swings were several times larger than the steady global baseline, with July and August marking the year’s softest country-specific ad costs.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in Denmark compared to the global benchmark.
Denmark’s Real Estate CPC started 2025 at 0.87 in January and ended at 0.74 in December, a 14% decline across the year. The annual average landed at roughly 1.00, ranging from a low of 0.58 in July to a high of 1.61 in April—a 2.8x swing from trough to peak. The most dramatic moves were a March-to-April lift of 28%, a June-to-July drop of 50%, and an October-to-November jump of 68%.
Measured month to month, Denmark’s absolute CPC movements averaged 0.28, far more volatile than the global benchmark’s 0.06. The global median CPC averaged 1.13 in 2025, with a relatively tight range outside a November spike. Against that backdrop, Denmark alternated between periods well below the market and moments of pronounced elevation.
The year opened modestly: Q1 averaged about 1.01, then accelerated into a Q2 crest at 1.39, driven by consecutive gains in March and April. Summer reversed the pattern. Q3 eased to 0.67, the softest quarter, as July and August marked the year’s lowest CPCs. Q4 partially rebounded to 0.92: October was subdued, November spiked to 1.27, and December retraced to 0.74.
Seasonally, this rhythm diverged from the global pattern. Globally, CPCs were comparatively stable from Q1 through Q3, then climbed in November before normalizing in December. Denmark mirrored the November lift but also showed outsized movement earlier, with an unusually elevated spring and a pronounced summer trough.
Across 2025, Denmark’s Real Estate CPC averaged 12% below the global level (1.00 vs. 1.13). It ran below market in eight of twelve months—most notably in July (−47% vs. global), August (−42%), October (−33%), and December (−30%). The gap narrowed in November (−3%), when both Denmark and the global benchmark spiked. Denmark outpaced global CPCs only in March (+11%), April (+42%), May (+20%), and June (+6%), underscoring that the spring run-up was a country-specific outlier. While the global trend ended slightly lower year over year (−6%), Denmark’s end‑to‑end move was steeper (−14%) and far choppier.
In short, Facebook Ads CPC trends for Real Estate in Denmark were characterized by a spring surge, a summer slide, and a brief November pop, averaging below global costs but with significantly higher month-to-month variability. Understanding cost-per-click benchmarks for the Real Estate industry in Denmark helps quantify country-specific ad costs and compare industry ad performance to broader global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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