Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Real Estate CPCs in Germany ran slightly above the global benchmark on average, but with far sharper month-to-month swings. The year opened subdued, surged through spring, sank across summer, then whipsawed into Q4 before ending the year on a low. That volatility is the headline: costs moved in big, fast steps compared to the steadier global curve.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in Germany compared to the global benchmark.
Across the 13-month window (Dec 2024–Dec 2025), Germany’s Real Estate CPC averaged about 1.23, versus a 1.14 global median—roughly 8% higher. The range was wide: a high of 2.07 in December 2024 and a low of 0.63 in July 2025, a peak-to-trough drop of about 70%. The year closed at 0.68 in December 2025, down roughly 67% from the December 2024 spike.
Momentum was choppy:
Volatility tells the same story. Germany’s average absolute month-to-month move was about 0.51 points, versus just 0.07 points globally—around eight times more volatile. The amplitude of Germany’s CPC range (1.44 points) was also about six times the global span (0.25 points).
The pattern was seasonal in shape but exaggerated in scale:
This rhythm aligns with typical competition cycles—spring intensity, summer softness, and a Q4 rebound—yet Germany’s Real Estate CPCs showed outsized swings, particularly around March–May and the year-end reset.
Relative to the global Facebook Ads benchmarks, Germany’s Real Estate CPCs alternated between above market and below average:
For the 2025 calendar year, Germany averaged about 1.16 versus 1.12 globally—roughly 3–4% higher—but with materially choppier movement.
In short, Facebook Ads CPC trends for the Real Estate industry in Germany were modestly higher than global levels yet markedly more volatile, with spring peaks, summer lows, and a dramatic year-end reset. Understanding Facebook Ads CPC benchmarks for Real Estate in Germany helps marketers gauge country-specific ad costs and compare industry ad performance to global CPC patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Germany, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), Christmas shopping (late December), Back-to-school (August/September), Spring promotions (Easter period)
Media consumption might rise during Easter, Ascension Day, and Pentecost, especially for travel campaigns. Late November and December bring pronounced spikes in retail advertising. German Unity Day often triggers localized campaigns. Regional holidays may create unique local competition. Sunday/holiday retail restrictions may contract ad inventory.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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