Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Real Estate advertisers in India are operating at dramatically lower cost levels than the global market, with Cost Per Clicks measured in hundredths rather than whole units. Across the two months of available data in early 2025, India shows a sharp March lift from a very low February base, making the local trend steep in relative terms but tiny in absolute movement. Against a global backdrop that was largely stable through most of 2025 before a brief Q4 surge and reset, India’s Real Estate CPC stands out for its ultra-low level and early‑Q1 rebound.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in India compared to the global benchmark.
The India series begins in February 2025 at 0.0128 and climbs to 0.0195 in March, a month‑over‑month gain of roughly 52%. The period average is 0.016, with a low of 0.0128 (February) and a high of 0.0195 (March). In absolute terms, monthly movement averaged 0.0066 points across the two months; given the low base, that equates to a 41% relative swing.
Globally, median CPCs in 2025 averaged about 1.13, ranging from 1.05 in December to a peak of 1.32 in November. Month to month, the global benchmark shifted by roughly 0.06 on average—about a 5% relative move—indicating steadier dynamics at a far higher cost level. After November’s spike, global CPCs cooled to 1.05 in December and eased further to 0.85 in January 2026.
With two months of India data, the rhythm is compact but clear: a February trough followed by a March rebound suggests early-Q1 tightening in Real Estate CPC trends. The pattern contrasts with the global cadence, where costs hovered in a narrow 1.09–1.15 band for most of the year, surged in November amid peak-season competition, then reset lower in December and continued easing into January 2026. In other words, the global series shows the expected Q4 swell and post‑holiday softening, while India’s Real Estate snapshot points to an early‑year lift off a very low base.
India’s Real Estate CPCs sat well below market throughout. In February 2025, India’s 0.0128 was roughly 98.9% below the 1.13 global median; in March, 0.0195 trailed the 1.14 global level by about 98.3%, narrowing the gap slightly as India rose faster. On average for the period, India’s 0.016 compares to a 2025 global average near 1.13—about 99% lower. The shape of the curve differs too: India climbed 52% from February to March, while the global median rose just over 1% in the same window. Volatility reads differently by scale: India’s absolute change (0.0066) is small compared with the global monthly shift (~0.06), yet relative to its own level, India’s series appears more elastic.
These Facebook Ads benchmarks highlight how Real Estate CPCs in India remain extraordinarily low versus global norms, with a brief early‑Q1 lift against a stable‑to‑surging 2025 global backdrop that later reset. Understanding Cost Per Click benchmarks and CPC trends for Real Estate in India—alongside the global baseline—helps frame country-specific ad costs and industry ad performance within broader Facebook Ads benchmarks and CPM/CTR performance context.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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