Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Real Estate advertisers in Israel saw a year defined by a sharp rise and an even sharper reset in Facebook Ads CPC trends. Costs began well above the global benchmark, surged to a March high, then stepped down through early summer before collapsing to a near-zero trough in July and only partially rebounding in August. The pattern is markedly more volatile than the global market, which stayed steady and tight by comparison, with only mild seasonal softening mid-year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in Israel compared to the global benchmark.
From February to August 2025, Israel’s Real Estate CPC averaged 1.59, peaking at 3.27 in March and bottoming at 0.02 in July—a spread of more than 150x between high and low. The period opened at 2.36 in February, rose 39% month-over-month into March, then slid 37% in April (2.07) and drifted lower in May (1.99). A sharper step-down hit in June (1.13), followed by an extreme July plunge to 0.02 (−98% vs. June) and a modest August rebound to 0.27. Overall, CPC fell 89% from February to August.
Underlying volatility was substantial: average absolute month-to-month movement was 0.74 CPC points. Before the July shock, February–June averaged 2.16; after the shock (July–August), the average was just 0.14.
Against that, the global benchmark stayed compact and stable. From February to August, global CPC averaged 1.13, ranged narrowly between 1.09 and 1.15, and moved just 0.02 points on average month to month.
The first half of the year was strong and elevated for Israel Real Estate CPCs, with March marking the high-water mark. The early summer period cooled progressively (April–June), then July delivered the outlier low, with August showing only a partial recovery. In rhythm terms: an early-year lift, a controlled comedown into June, and a pronounced mid-year trough.
Globally, seasonality was far more muted. The benchmark showed a slight firming into May, a gentle dip in July, and a small August rebound—consistent with typical mid-year ebbs in country-specific ad costs without dramatic swings. Later in the year globally (September–December), CPCs hover close to the low-1.1s with a visible November lift, reinforcing a stable baseline backdrop.
Israel’s Real Estate CPC sat above market through June, then flipped below market in Q3:
On trend, the global line was essentially flat (−1% from February to August), while Israel’s path was choppier and ultimately down 89% across the same span. Put simply: above-market and costly in H1, then dramatically below-market in midsummer, with volatility far exceeding global levels.
For Facebook Ads benchmarks, the cost per click picture is clear: Real Estate in Israel ran materially higher than the global CPC in early 2025, then swung to a pronounced mid-year low before stabilizing modestly. Understanding CPC trends and country-specific ad costs for the Real Estate industry in Israel helps marketers benchmark against the global baseline and track how local market dynamics diverge from broader industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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