Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Real Estate advertisers in Israel spent the first half of 2025 paying well above the global Facebook Ads benchmark for cost per click, then saw costs collapse into the summer. CPC surged to a March peak before sliding steadily through June and plunging to an anomalously low reading in July, with a modest rebound in August. The global benchmark moved in a tight, steady band by comparison, highlighting how unusually volatile Israel’s market was during this window.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in Israel compared to the global benchmark.
Across February to August 2025, Real Estate CPC in Israel averaged $1.59, ranging from a high of $3.27 in March to a low of $0.02 in July. The period opened at $2.36 in February and ended at $0.27 in August—an 89% decline end to end. Early momentum was clear: CPC climbed 39% from February to March (+$0.91), then reversed 37% in April (−$1.20) and eased another 4% in May. June marked a sharper step-down to $1.13 (−44% vs. May), followed by a near-zero CPC in July (−98% vs. June) and a partial August rebound to $0.27 (+12.8x from July).
Volatility stands out. Average month-to-month absolute movement was $0.74 in Israel, versus just $0.02 globally over the same months—around 36 times more turbulent. Looking only at February–June, Israeli CPC averaged $2.16, underscoring a costly first half before the midsummer trough.
The rhythm of 2025 shows a pronounced Q1 lift into March, a controlled cooldown across April and May, and a steeper reset in June. July was the trough—a singular, near-zero CPC that breaks from the otherwise elevated first-half pattern—followed by a modest August recovery that remained far below early-year levels.
By contrast, the global benchmark moved within a narrow corridor: roughly $1.10–$1.15 from February through August. Global CPC softened mildly into June and July before a gentle uptick in August, a familiar seasonal cadence with tighter dispersion than Israel’s Real Estate market experienced.
Relative to the global benchmark (average $1.13 from February–August), Israel’s Real Estate CPC averaged 41% higher across the period. The gap was widest in March, when Israel’s $3.27 CPC sat 186% above global levels (a +$2.13 absolute spread). From February through May, Israel consistently cleared the benchmark by 73–186%. June was the narrowest gap, nearly at parity (+2% vs. global). The pattern then inverted in midsummer: July fell 98% below the benchmark, and August remained 76% below.
In terms of stability, the contrast is stark. Global CPC shifts were small and orderly, while Israel’s swings were large and abrupt, culminating in the July low and highlighting elevated dispersion in country-specific ad costs for Real Estate.
Facebook Ads benchmarks for CPC in Real Estate show Israel diverging sharply from the global pattern in 2025—expensive clicks early in the year, followed by a midsummer trough and modest recovery. Understanding these CPC trends and country-specific ad costs helps contextualize industry ad performance in Israel against global benchmarks and underscores how local dynamics can diverge from worldwide averages.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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