Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Real Estate advertisers in New Zealand experienced a year defined by extremes in Facebook Ads CPC trends, moving from a near-zero start to a sharp spring surge and then settling into mid-range costs by early fall. Compared to the global benchmark, New Zealand’s CPCs were more volatile and less predictable, with standout months that alternated between well below and well above market levels. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in New Zealand compared to the global benchmark.
Across the three observed months, New Zealand’s median CPC for Real Estate averaged about $0.91, versus a $1.12 global average in 2025. The series opened in January at less than one cent ($0.008), spiked to a yearly high of $2.03 in April, and eased to $0.69 by September. That arc translates into a 248x lift from January to April, followed by a 66% decline into September. The spread was wide: a low below $0.01 and a high just over $2, a $2.02 swing.
Volatility in New Zealand was notably higher than the global benchmark. The average month-to-month absolute move across the observed intervals was roughly $1.68, compared with a much tighter $0.06 average move globally. Put simply, country-specific ad costs for Real Estate in New Zealand whipsawed through the year, while the global market moved in measured steps.
Globally, CPCs for all industries hovered in a narrow $1.06–$1.31 band, averaging $1.12. The year’s high landed in November at $1.31, with a low of $1.06 in September. The global curve showed a gentle drift down through Q3, a Q4 lift, and a partial December giveback—classic Facebook Ads benchmarks for competitive seasonality.
The New Zealand Real Estate timeline reads as a three-act pattern:
By contrast, the global rhythm followed a familiar cadence. CPCs softened into late Q3, bottoming in September, then climbed into November before easing in December. This aligns with broader CPM analysis dynamics where Q4 competition elevates costs and engagement pressures reshape CTR performance.
Relative to the global benchmark, New Zealand’s Real Estate CPCs swung from far below to well above market:
On average across the observed months, New Zealand sat about 19% below the global CPC. Yet the defining feature wasn’t level but variability: New Zealand’s month-to-month shifts were roughly 30 times more volatile than the global series, making local industry ad performance appear choppier even as the global trend remained compact and seasonal.
In sum, Facebook Ads CPC benchmarks for the Real Estate industry in New Zealand showed a dramatic early-year lift and a late-year recalibration, oscillating around a global market that stayed tight and seasonally consistent. Understanding CPC trends for Real Estate in New Zealand helps teams anchor country-specific ad costs and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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