Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Real Estate advertising in New Zealand showed a strikingly uneven cost profile versus the global Facebook Ads benchmarks in 2025. Three observed snapshots tell a dramatic story: an ultra-low CPC around one cent in January, a surge to $2.03 in April, and a retreat to $0.69 by September. That arc moves from extreme under-market to significantly above-market and back below the global average — signaling outsized swings in country-specific ad costs relative to the steadier global baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in New Zealand compared to the global benchmark.
Across the three New Zealand observations, CPC averaged $0.91, ranging from $0.01 in January to $2.03 in April before landing at $0.69 in September. The April spike stands as the high point, more than 200 times January’s level, followed by a 66% decline into September. Measured between snapshots, the average swing was $1.68 per interval — far more turbulent than typical global movement.
By contrast, the global CPC baseline in 2025 averaged about $1.13. It moved within a tight band for most of the year (low $1.05 in December, high $1.32 in November), with the largest month-to-month shifts occurring in late Q4. Global month-to-month volatility averaged roughly $0.06, underscoring how unusual the New Zealand Real Estate swings were in magnitude.
The global rhythm followed familiar seasonality: a relatively stable first half, modest firming mid-year, and a sharp Q4 spike (November at $1.32) followed by a December reset ($1.05). New Zealand’s Real Estate CPC diverged from that cadence. The April peak — well above the global April median of $1.13 — interrupted an otherwise calmer global spring. By September, New Zealand’s CPC softened to $0.69, running below the global $1.09 that month. The pattern suggests a burst of cost intensity in Q2 followed by normalization into late Q3, while the global market saved its steepest moves for Q4.
Relative positioning swung widely:
Based on the three observed months, New Zealand’s Real Estate CPC averaged about 20% below the 2025 global average ($0.91 vs. $1.13), but with significantly higher amplitude. The gap narrowed the most in September (−37% vs. global) and widened the most in January (−99%), with April briefly putting New Zealand far above the global benchmark. Meanwhile, the global curve stayed comparatively stable, peaking in November (+17% vs. January) and then cooling into December and early 2026 (global January 2026 at $0.85).
In short, Facebook Ads cost-per-click benchmarks for the Real Estate industry in New Zealand traced a sharp mid-year lift and late-Q3 retrenchment against a steadier global backdrop. Understanding CPC trends for Real Estate in New Zealand — and how they diverge from global benchmark levels — helps frame country-specific ad costs within broader industry ad performance patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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