Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Real Estate advertisers in Norway saw a year of two clear acts in their Facebook Ads benchmarks: a sharp cost swell through spring, followed by a pronounced summer reset and a mixed Q4. On average, Norway’s CPC trends sat below the global benchmark, but the path there was far more volatile, with March–April spiking well above market and July hitting the yearly floor. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in Norway compared to the global benchmark.
Norway’s Real Estate CPC started at $0.88 in January and ended at $0.74 in December, a 16% decline across the year. The average CPC landed at $1.03, with a high of $1.64 in March and a low of $0.58 in July—a swing of $1.06, meaning costs more than doubled from trough to peak.
Month-to-month movement was choppy. The average absolute monthly change was $0.28, highlighted by a $0.73 leap from February to March, a $0.59 drop into July, a Q4 pop of $0.51 in November, and a $0.53 correction into December. The curve formed a clear arc:
The pattern aligned with familiar Real Estate rhythms but with outsized amplitude. Spring carried the highest country-specific ad costs, peaking in March–April before easing steadily into a deep summer trough across July–September. Q4 delivered a brief seasonal lift in November that did not persist into December, when CPCs returned to one of the year’s softest levels. Compared to typical global seasonality—where costs often rise into Q4 and stabilize—Norway’s profile showed more pronounced lifts and pullbacks.
Against the global benchmark (2025 average CPC: $1.13), Norway’s Real Estate CPC averaged about 9% lower at $1.03. The global trend was steady and modestly down (−6% from January’s $1.12 to December’s $1.05), with small month-to-month moves averaging $0.06. Norway, by contrast, fell −16% from January to December with nearly five times the monthly volatility.
Relative positioning shifted throughout the year:
In short, Facebook Ads CPC trends for the Real Estate industry in Norway averaged $1.03 in 2025—below the $1.13 global benchmark but markedly more volatile, with spring surges and a deep summer trough defining the year. Understanding these country-specific ad costs within broader Facebook Ads benchmarks, alongside CPM analysis and CTR performance context, helps frame Real Estate industry ad performance in Norway against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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