Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Real Estate CPCs in Spain moved on a different tempo than the global market: broadly cheaper on average, but far choppier month to month. Costs surged in March, cooled sharply into the summer, briefly stabilized in early Q4, and then collapsed to an anomalously low $0.08 in January 2026. Compared with a relatively steady global benchmark, Spain’s pattern was defined by spikes and troughs rather than a smooth drift. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in Spain compared to the global benchmark.
CPC trends for Spain’s Real Estate sector began at $0.88 in January 2025 and ended the year at $0.71, a 20% decline across the period. The year’s average landed at $1.04, with a wide range from a July low of $0.58 to a March peak of $2.03. That March spike was dramatic—up 125% from February—before easing to $1.24 in April and lifting again to $1.68 in May. The market then cooled quickly: by July, CPCs were down 71% from March’s high. A modest recovery followed in October ($1.08) and November ($1.04) before December softened again to $0.71. January 2026 marked a notable outlier at $0.08, pulling the 13‑month average down to $0.97.
Volatility stood out. Spain’s average absolute month‑over‑month move in 2025 was roughly $0.40, compared with only $0.06 for the global benchmark—a swing nearly seven times larger. Put another way, Spain oscillated between sub‑$0.70 lows and $2+ highs within a few months, while the global market largely hovered around the $1.10–$1.16 band.
The quarterly rhythm clarifies the arc:
This contrasts with typical global seasonality where Q4 often firms up. Globally, CPCs actually peaked in November, yet Spain’s Real Estate CPCs held near $1.04 in the same month and then retreated.
Relative to Facebook Ads benchmarks worldwide, Spain’s Real Estate CPCs were lower on average and more erratic. The 2025 Spain average ($1.04) sat about 8% below the global average ($1.13). Including January 2026, Spain averaged $0.97 versus the global $1.11, roughly 13% lower. Spain outperformed the global benchmark only in March–May (+10% to +78% above market), then trailed for the rest of the year—typically by 14% to 47% in the summer and late Q4. The closest Spain came to parity was October (about 4% below the global figure), while the widest 2025 deficit appeared in July (−47%). The global curve slipped just 6% from January to December 2025, whereas Spain fell 20% over the same span. Range tells the same story: Spain’s 2025 spread was about $1.45, versus roughly $0.26 globally.
Taken together, these CPC trends show Real Estate advertising in Spain priced below the global benchmark but with significantly higher month‑to‑month movement. Understanding Facebook Ads benchmarks for CPC—alongside country‑specific ad costs and industry ad performance—helps frame how Spain’s Real Estate market diverged from global patterns, especially around the March surge, the Q3 trough, and the muted Q4 compared to the worldwide November peak. This CPC analysis for the Real Estate industry in Spain provides a clear view of local performance versus the global benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app