Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Real Estate CPC in the United Arab Emirates moved through the year with dramatic swings, oscillating between bargain clicks and premium spikes while the global benchmark stayed steady. The market opened high in December, plunged in January, surged again in February and May, then slid to a late‑summer trough before a brief October flare. The result: an average CPC slightly above the global level, but with far greater volatility and a much lower finish than the start. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in the United Arab Emirates compared to the global benchmark.
By contrast, the global CPC averaged 1.14 over the same window, ran between 1.07 and 1.32, and moved just 0.05 on average month to month — a notably smoother profile than the United Arab Emirates’ Real Estate market.
Seasonality showed through in bursts rather than gentle arcs. December entered elevated, consistent with late‑Q4 competition. January softened, then Q1 closed mixed as February climbed and March eased to near-parity. Q2 was split: April was modest, May surged to the annual high, and June corrected sharply. Through the summer, CPCs stayed subdued, reaching the year’s bottom in September. Q4 produced an October spike before giving back ground in November, diverging from the global pattern that typically maintains firmer late‑season pricing.
Against the global Facebook Ads benchmarks, Real Estate CPC in the United Arab Emirates averaged about 5% higher (1.20 vs. 1.14) but spent many months below global levels. The average was pulled up by a few outsized peaks:
While the global trend ticked slightly upward (+4% from December to November), the United Arab Emirates trended down overall, with larger amplitude and more frequent reversals — a pattern of spike-and-slide rather than steady progression.
Taken together, these CPC trends illustrate a high‑variance Real Estate market in the United Arab Emirates: spikes in late Q4 and mid‑Q2, a summer trough, and a brief Q4 lift before easing. Understanding Facebook Ads benchmarks for Cost Per Click in Real Estate across the United Arab Emirates helps teams evaluate country‑specific ad costs, compare industry ad performance to global norms, and contextualize CPC analysis alongside broader CPM and CTR performance patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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