Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Recreation and Travel CPC trends in Argentina painted a tale of two markets: ultra-low costs most months, punctuated by sharp, short-lived price spikes. Against the global Facebook Ads benchmarks, Argentina stayed consistently below market, yet swung far more dramatically month to month. The year opened with cents-on-the-click efficiency, surged in late summer (Southern Hemisphere), then fell back to minimal levels by October.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Recreation and Travel in Argentina compared to the global benchmark.
Starting at $0.11 CPC in November 2024 and ending at $0.03 in October 2025, Argentina closed the period 74% lower than it began. The median CPC was just $0.06, with an average of $0.23, a spread that hints at a few outsized months amid steady thrift. Lows clustered tightly between $0.02 and $0.04 (April, June, August, October), while the absolute trough arrived in August at $0.024. The highs were decisive but infrequent: February peaked at $0.91, May at $0.60, and September at $0.31.
Monthly movements were abrupt around those spikes. February vaulted nearly 20x month over month from January ($0.91 vs. $0.04), March cooled to $0.57, April collapsed to $0.03, May rebounded to $0.60 (+17x vs. April), and August-to-September jumped ~13x. On average, absolute month-to-month change in Argentina was $0.32—far choppier than the smooth global pattern.
Globally, CPC averaged $1.14 across the same months, ranging from $1.04 to $1.46. The baseline drifted gently lower across the year, without the sharp peaks seen in Argentina.
The rhythm in Argentina clustered around three bursts: late summer (February), late autumn (May), and early spring (September). Outside those windows, country-specific ad costs for Recreation and Travel were remarkably compressed—often in the two-to-four-cent band—suggesting extended periods of softer auction pressure. The third quarter was the softest stretch, bottoming in August before a brief September lift, then sliding back by October.
Globally, CPCs held a predictable pattern: elevated in Q4 (peaking in November), then easing through Q1–Q2 and stabilizing into Q3–Q4.
Across the period, Argentina’s Recreation and Travel CPC averaged about 80% below the global benchmark ($0.23 vs. $1.14). The gap narrowed materially only once: February sat 19% below global levels, the tightest spread of the year. At its widest, Argentina trailed by 98% (August), with most months landing 90–97% below market. In momentum terms, the global trend eased modestly (−28% from November to October) while Argentina declined more steeply (−74%) but with three sharp countertrend spikes. Volatility underscored the difference: Argentina’s average monthly move was $0.32 versus just $0.05 globally.
Overall, the data portrays a market that is consistently inexpensive on CPC, yet far more episodic than the global baseline—three distinct surges against a long stretch of ultra-low costs.
Understanding Facebook Ads cost-per-click benchmarks for Recreation and Travel in Argentina—set against the global CPC trend—helps advertisers gauge country-specific ad costs and compare industry ad performance. This CPC analysis complements broader CPM analysis and CTR performance benchmarking for a fuller view of Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Recreation and Travel industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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