Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Retail CPC in Israel ran well below the global Facebook Ads benchmarks across the period, yet it moved with much sharper month‑to‑month swings. The year’s main story is a mid‑year lift that peaked in July, a firm Q4 start, and then an unusually steep December reset. On average, Israel’s country-specific ad costs for retail came in around $0.64 per click versus a $1.14 global median — roughly 44% lower — but volatility was notably higher, especially around the summer surge and the year-end drop. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Retail in Israel compared to the global benchmark.
The period opens at a modest $0.43 CPC in December 2024 and closes at $0.26 in December 2025, a 40% decline end‑to‑end. In between, Israel’s retail CPC climbed through the first half of 2025, stepping from $0.55 in January to $0.64 in February and holding near $0.62–$0.63 in March–April. After a softer May ($0.54), CPCs rose again to $0.60 in June before spiking to the annual high in July at $0.91.
Through late Q3 and early Q4, costs stayed elevated versus the first half: $0.66 in August, $0.80 in September, $0.82 in October, and $0.87 in November. Then came the standout reversal: December fell to $0.26, down 70% from November, the single largest month-to-month move of the year.
Across the full window, Israel’s retail CPC averaged $0.64 (2025 average: $0.66). Volatility — measured by average absolute monthly change — was $0.15, about 2.4x the global benchmark’s $0.06, reflecting sharper swings around the July surge and December drop.
Seasonally, the data shows a steady first quarter near $0.60, a slightly softer Q2 averaging $0.59, then a pronounced Q3 lift (average $0.79) led by July’s peak. Q4 opened strong in October and November before a December reset that pulled the quarter’s average back to $0.65. Globally, CPCs typically firm into Q4; that broader pattern appears in the benchmark, but Israel’s retail market diverged in December with a materially lower CPC.
Israel’s retail CPCs stayed below the global level in every month, trailing by 16–77%. The gap was narrowest in July (Israel at $0.91 vs. global $1.08, 16% below) and widest in December 2025 ($0.26 vs. $1.12, 77% below). The global trend was comparatively stable: a gentle decline from December 2024 into mid‑year, then a firming in Q4 with a November high of $1.32 before easing to $1.12 in December. By contrast, Israel’s trajectory climbed 58% from January to November, then retraced sharply in December. Over the entire period, Israel’s average CPC sat roughly $0.50 below the global average, with more pronounced month-to-month swings.
In short, Facebook Ads CPC trends for Retail in Israel show a market that is consistently more affordable than the global benchmark but more volatile, with a mid‑year high and a dramatic year‑end reset. Understanding cost-per-click benchmarks and country-specific ad costs for Retail in Israel helps teams interpret industry ad performance and compare it to global CPC patterns alongside broader CPM analysis and CTR performance considerations.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Retail industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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