Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Retail CPC in Norway spent most of the year well below the global Facebook Ads benchmarks, but the story wasn’t flat: costs whipsawed from a deep Q1 trough to a sharp Q4 surge, then cooled into December. The year’s low arrived early (February), momentum built through spring, and the largest jump landed in October–November before easing. Volatility was notably higher than the global trend, with several standout months that reshaped the annual average.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Retail in Norway compared to the global benchmark.
Across 2025, Norway’s Retail median cost-per-click averaged about $0.39, versus a global average near $1.13. The year opened at $0.16 in January, then hit the low at $0.05 in February before climbing to a spring high of $0.49 in April. Mid-year settled into the $0.30–$0.39 range (May–August), dipped to $0.23 in September, then surged to $0.73 in October and peaked at $0.84 in November. December cooled to $0.38. The annual range was wide—$0.05 to $0.84—nearly a 17x swing from low to high.
Month-to-month movement averaged roughly 0.19 points in Norway, over three times the global month-to-month change (~0.06). The largest single jump came in September to October (+0.50), followed by a steep November-to-December reset (−0.46). Start to finish, CPC advanced from $0.16 in January to $0.38 in December—up about 138%—underscoring the year’s upward bias despite choppy monthly swings.
Seasonally, Q1 was the softest period: the quarter averaged about $0.23, with February’s trough anchoring the low. Q2 showed a lift and brief plateau ($0.49 in April, then a gradual ease), while Q3 moderated further ($0.39 in July to $0.23 in September). Q4 flipped the script—October and November delivered the year’s highest CPCs ($0.73 and $0.84), consistent with broader year-end competition pressures, before December’s retracement to $0.38.
Norway’s Retail CPC remained below market in every month. On average, it trailed the global benchmark by about 65% (0.39 vs. 1.13). The gap was widest in February (about 96% below global) and narrowest during the Q4 spike: October and November were roughly 35–37% below global CPCs, marking the closest approach to parity all year. While the global curve was comparatively steady—Q1 to Q4 averaged roughly +3%—Norway’s trajectory was choppier, with Q4 running about 190% above Q1. The spread between Norway’s high and low (0.79 points) was roughly three times the global range (about 0.26), underscoring more pronounced country-specific ad costs and volatility.
In short, Facebook Ads CPC trends for Retail in Norway show a low-cost, high-volatility profile relative to global industry ad performance: subdued through most of the year, then surging in Q4 before easing. While this read focuses on CPC, it complements broader CPM analysis and CTR performance benchmarking. Understanding cost-per-click benchmarks for Retail in Norway offers a clear view of country-specific ad costs compared to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Retail industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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