Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Retail advertisers in Norway ran on distinctly lower cost-per-click than the global benchmark throughout the year, but with sharper month-to-month swings. Median CPC averaged 0.43, versus 1.14 globally — roughly 62% lower — and the pattern was choppy: a steady climb through early spring, a soft midyear, a September trough, then a dramatic Q4 spike before easing in December. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Retail in Norway compared to the global benchmark.
Norway’s Retail CPC began at 0.35 in December 2024 and ended near the same level at 0.34 in December 2025 (down about 3%), masking substantial movement in between. The low came in September (0.22), while the high hit in November (0.85) — nearly a 4x swing from trough to peak. The year’s average settled at 0.43.
Momentum built through Q1 into early Q2: 0.28 in January, 0.35 in February, 0.47 in March, and 0.56 in April. May broke the climb with a 41% drop to 0.33, followed by a steady summer band (0.34–0.39). September marked the deepest dip (−45% vs. August), then costs surged in October (+238% vs. September) and pushed higher in November (+15%), before cooling in December (−60% vs. November).
Volatility was pronounced. The average absolute month-to-month change was 0.16 points for Norway, far sharper than the global series (0.06). Put differently, monthly swings were about 38% of Norway’s mean CPC, compared to roughly 5% of the global mean.
Seasonality showed a clear rhythm. Early-year CPCs tightened from January through April, often a period of stabilizing country-specific ad costs after holiday competition. Midyear (June–August) settled into a relatively narrow range around 0.36. September was the inflection point at the bottom, followed by a strong Q4 lift: October and November averaged 0.79, then December reset to midyear norms at 0.34. Globally, costs also intensified in Q4, though less aggressively, and eased into December.
Norway’s Retail CPC tracked below the global benchmark every month. The gap was widest in September (about 80% below global) and narrowest in October–November (about 34–36% below). Through most of the year, Norway sat 50–75% lower than the global median. While the global trend was steady with a modest Q4 swell (October–December averaged 1.18 vs. 1.09 in summer), Norway’s Q4 was much more pronounced (0.64 in Q4 vs. 0.36 in summer). Even at its peak (0.85 in November), Norway remained below the global November median of 1.32.
In short, CPC trends for Retail in Norway were consistently below market but more volatile, with standout movements in May, September, and the Q4 surge.
Understanding Facebook Ads cost-per-click benchmarks for the Retail industry in Norway helps teams evaluate country-specific ad costs, compare industry ad performance to global Facebook Ads benchmarks, and track CPC trends against broader market patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Retail industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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