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September 2025 - August 2026
Benchmark observations based on the selected data
Singapore’s cost-per-click (CPC) story is one of two halves: a strong run through late 2025 followed by a pronounced decline and a new, lower cadence across early-mid 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.
CPC for All industries in Singapore started at about SGD 1.85 in July 2025 and finished at SGD 0.37 in July 2026 — an ~80% decline from peak to final month. The 13-month median for Singapore sits around SGD 1.00, versus a global baseline median near SGD 1.04. Singapore’s highest monthly CPC was SGD 2.02 in October 2025; the low point was SGD 0.34 in April 2026. Monthly movement was bumpy: the average absolute month-to-month change was roughly SGD 0.24, driven by a sharp drop from November to December 2025 (SGD 1.98 → 0.74) and a mid-winter dip/partial rebound pattern through March. The range between the high and low is about SGD 1.68, illustrating wide swings in advertising price pressure across the period.
The late-2025 window (July–November) shows elevated CPCs, with a clear October peak (SGD 2.02) and sustained strength into November (SGD 1.98). Beginning December 2025 there is a pronounced decline; December through February mark a lower plateau (December ~0.74, January ~0.43, February ~0.47), March shows a modest rebound to ~0.72, and April–July 2026 settle into a quieter band around ~0.34–0.37. This rhythm suggests a high-competition late-2025 period that gives way to a much softer price environment in early 2026, with volatility concentrated in the transition months.
Relative to the global benchmark, Singapore was above market in the second half of 2025 and below average for most of 2026. Early in the sample Singapore exceeded global CPCs by large margins (July +72%, August–September +56%, October +86%). After November the relationship flips: December was about 26% below the global benchmark, January–February roughly 50–54% below, and April–June as much as ~67–68% below global levels. Volatility in Singapore was materially higher than the global baseline — average monthly moves of ~SGD 0.24 versus ~SGD 0.10 for the baseline — indicating a more choppy CPC environment.
Understanding Cost-per-click benchmarks, CPC trends and country-specific ad costs for All industries in Singapore provides a data-grounded view of how Facebook Ads benchmarks, CPM analysis, and CTR performance intersect with local market dynamics and broader industry ad performance.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC may rise during Chinese New Year and Deepavali for gifting, food, and apparel. Good Friday, Hari Raya, and Vesak Day long weekends may change consumer behavior and media consumption. National Day promotions may raise ad costs in entertainment and tourism. Singapore's small, affluent market means events can affect retail.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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