Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Singapore’s Facebook Ads cost-per-click came in consistently below the global benchmark across the period, but with sharper swings and a dramatic year-end drop. While the worldwide trend showed steady, modest declines with a predictable November spike, Singapore’s CPC trends were choppier—peaking early in January and sliding to the lowest level of the year by December. The result is a market that’s more affordable on average, but notably more volatile month to month.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
Across December 2024 through December 2025, Singapore’s CPC averaged about $0.75, ranging from a high of $0.95 in January to a low of $0.37 in December. The period opened at $0.66 in December 2024 and closed at $0.37 a year later—an approximate 45% decline end to end. The biggest single-month moves were a January lift (+44% versus December 2024) and a steep December slide (−48% versus November). On average, month-to-month volatility was $0.15, or roughly 20% of the average CPC—more than double the global swing.
Globally, CPCs averaged $1.13 over the same window, with a high of $1.30 in November and a low of $1.05 in December 2025. The global market eased from $1.28 in December 2024 to $1.05 by December 2025 (−18%), with comparatively smaller monthly changes averaging about $0.07.
For Singapore, the year’s rhythm was a crest-to-trough pattern: a January peak ($0.95), a softening through March ($0.72), a spring rebound in April ($0.92), and a gradual mid-year cooling that bottomed in July ($0.63). Late Q3 and early Q4 steadied in the $0.78–$0.87 range before November softened ($0.70) and December reset the annual low ($0.37). Quarterly averages stepped down sequentially—Q1 at $0.85, Q2 at $0.79, Q3 at $0.73, and Q4 at $0.65—signaling a progressively cheaper click environment as the year matured.
The global pattern followed a steadier arc: minor dips from Q1 into Q3, a typical Q4 rise anchored by a pronounced November uptick to $1.30, and a December cooldown to $1.05. In other words, the worldwide CPC curve showed seasonal firmness in late Q4, while Singapore diverged—softening into November and falling sharply in December.
Singapore’s country-specific ad costs ran well below market throughout. The gap averaged about one-third lower than global levels (Singapore $0.75 vs. global $1.13). Month by month, Singapore ranged from 15% below global CPCs at the narrowest point (January) to 65% below at the widest (December). For most of the year, the difference sat in a 20–40% discount band. Notably, volatility told a different story: Singapore’s average monthly swing was 0.15 points, more than twice the global benchmark’s 0.07, with a peak-to-trough spread of 0.59 versus the global range of 0.25.
In trend terms, the global line drifted gently down (−18% from start to finish) with a clear November lift, while Singapore’s path was more uneven (−45%), punctuated by rebounds in April and October and a decisive year-end reset.
Taken together, these Facebook Ads benchmarks show CPC trends for all industries in Singapore that are structurally cheaper but more volatile than the global norm—most months 20–40% below global CPCs, with a brief narrowing in January and a wide gap by December. Understanding Facebook Ads cost-per-click benchmarks for all industries in Singapore helps marketers gauge country-specific ad costs and compare CPC performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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