Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Singapore’s Facebook Ads CPCs sat materially below the global benchmark for most of the year, but moved with sharper month-to-month swings. The story opens high in January, slides into a July low, then rebuilds into October before an unexpected pullback in November—opposite the global surge. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
Across all industries in Singapore, CPC averaged $0.78 over the period, ranging from a high of $0.95 in January to a low of $0.63 in July—a $0.33 span, about 42% of the average. The period began at $0.66 in December 2024 and finished at $0.71 in November 2025, a modest 6% lift overall.
Key movements punctuate the year:
Volatility in Singapore averaged $0.13 per month (absolute month-over-month change), noticeably choppier than the global benchmark.
The quarterly rhythm shows a typical early-year elevation and a mid-year lull:
This cadence points to higher country-specific ad costs early in the year, a mid-year trough, and a late-year divergence where Singapore faded just as the global market tightened.
Globally, CPC averaged $1.14, with a low of $1.06 in September and a pronounced spike to $1.31 in November. Singapore’s $0.78 average was about 31% below this global level. The gap was narrowest in January (−16% vs. global) and widest in December 2024 (−48%) and November 2025 (−46%). While the global trend was comparatively steady—monthly volatility averaged roughly $0.05—Singapore’s month-to-month shifts were about 2.6x more volatile. The contrast sharpened in Q4: the global market rose +19% from October to November, while Singapore fell −19% over the same interval.
In short, Facebook Ads CPC trends across all industries in Singapore ran below the global benchmark but with greater month-to-month movement—high in January, soft by midsummer, and a mixed Q4 that diverged from global momentum. Understanding Facebook Ads cost-per-click benchmarks for all industries in Singapore—alongside global CPC analysis and related CTR performance and CPM analysis—helps teams interpret country-specific ad costs and compare industry ad performance to broader market patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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