Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Colombia’s Facebook Ads cost-per-click (CPC) ran structurally below the global benchmark, yet the local market showed notable momentum across 2025: a gentle rise through mid-year, a soft patch in Q3, and a sharp October spike that reset the range for Q4. While global CPCs eased overall, Colombia’s CPCs climbed from late 2024 levels and closed the year well above their starting point, with a brief whipsaw in October–November. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Across December 2024 to December 2025, Colombia’s CPC averaged $0.19, starting at $0.10 in December 2024 and ending at $0.24 in December 2025 (+139% from start to finish). Within 2025, the market averaged $0.20. The year’s high arrived in October at $0.29, while the lowest 2025 point was August at $0.16 (the absolute low was December 2024 at $0.10).
Momentum unfolded in clear waves:
Volatility, measured as average month-to-month absolute change, was $0.039. The sharpest movements clustered in Q4: a +$0.100 jump in October, then a −$0.090 pullback in November. The range from the August low to the October high spanned roughly $0.13, underscoring a concentrated late-year swing.
The pattern follows familiar paid social seasonality. After a steady first half (Q1–Q2 lift), Colombia experienced a mid-year lull in Q3, then intensified competition into Q4. October marked the apex for country-specific ad costs, with engagement-cost balance resetting higher versus earlier months. November reversed part of the spike, and December settled into a mid-to-high range compared with the rest of the year.
Compared to the global Facebook Ads benchmarks, Colombia’s CPCs remained significantly lower in absolute terms. In 2025, Colombia averaged $0.20 versus a $1.12 global average—about 82% below global levels. The gap narrowed and widened through the year: Colombia trailed global CPCs by roughly 74% at its narrowest (October) and about 85% at its widest (August/November).
Trend-wise, the global benchmark dipped from $1.28 in December 2024 to $1.05 in December 2025 (−18%), with a pronounced November surge to $1.30 before a December reset. Colombia moved in the opposite direction overall, closing higher than it began. In volatility terms, the global market’s average monthly change was $0.069, larger than Colombia’s $0.039, though both showed their sharpest swings in Q4.
Understanding Facebook Ads CPC benchmarks across all industries in Colombia provides a clear view of country-specific ad costs and how they track against global CPC trends. This CPC analysis helps situate Colombia’s industry ad performance within the broader Facebook Ads benchmarks worldwide.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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