Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Colombia’s Facebook Ads cost-per-click sat structurally below the global benchmark across the past year, but the story wasn’t just “cheap clicks.” The market moved in a clear rhythm: a subdued entry in December 2024, firming through Q2, a softer mid-year, and then an outsized October 2025 spike before normalizing in November. Volatility was generally contained, with a single standout month that reshaped the year’s average. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Across December 2024 to November 2025, Colombia’s CPC averaged $0.18, ranging from a low of $0.10 in December 2024 to a high of $0.29 in October 2025. The period opened at $0.10 and closed at $0.19, an 88% lift from start to finish. Month-to-month shifts averaged about $0.04, with relatively smooth moves most of the year and two outsized pivots in Q4.
Key movements:
For context, the global CPC averaged $1.14 over the same months, with a low of $1.06 in September and a high of $1.31 in November.
Seasonality came through cleanly:
While separate from CPM analysis or CTR performance, these CPC trends reflect auction intensity and country-specific ad costs that typically tighten late in the year.
Colombia ran far below global Facebook Ads benchmarks throughout the window—about six times cheaper on average. The monthly gap to the global CPC ranged from 74% below (October, the narrowest spread) to 92% below (December 2024, the widest). Across the period, Colombia averaged 84% below the global CPC, an absolute difference of roughly $0.95 per click.
Volatility profiles diverged. In absolute terms, the global market moved about $0.05 per month; Colombia moved about $0.04. But relative to each market’s own level, Colombia was more volatile (about 22% of its mean) versus the global benchmark (about 4%). Globally, CPCs hovered near $1.14 with a late-year lift in November; Colombia’s pattern was choppier in percentage terms, defined by a Q2 firming, Q3 ease, and an October spike.
In sum, Facebook Ads benchmarks show that CPC trends for all industries in Colombia are consistently below the global market, with a clear Q2 firming, mid-year softness, and a sharp October 2025 peak before settling back. Understanding country-specific ad costs through cost-per-click benchmarks for all industries in Colombia provides a grounded view of industry ad performance relative to global CPC patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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