Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
The headline for Colombia is clear: Facebook Ads cost-per-clicks are low by global standards, but the local market moves with more snap. Across all industries in Colombia, CPCs averaged $0.18 over the last 13 months, versus a $1.12 global median — roughly 85% cheaper. Within that affordability, the market showed a lively rhythm: a deep trough in December 2024, a climb through Q2 2025, a mid-year breather, and an October spike before cooling in November. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Colombia’s CPC opened at $0.15 in November 2024 and closed at $0.15 in November 2025 — essentially flat (+2%). The path between those endpoints was anything but flat. The low came in December 2024 at $0.10; the high arrived in October 2025 at $0.28. From the December trough to May, CPC more than doubled (+114%), reaching $0.21–$0.22 in April–May. Mid-year softness followed (June–August), then a decisive October jolt to $0.28 before a sharp November pullback to $0.15 (−46% month-over-month).
Across the period, Colombia’s CPC averaged $0.18, with an average month-to-month absolute move of $0.04 — about a 25% swing relative to its mean. The largest single jump occurred in September to October (+$0.09), and the steepest drop came from October to November (−$0.13). The total range spanned $0.18, nearly matching the market’s full-period average — a compact market in dollar terms, but agile in momentum.
Globally, CPCs trended lower: from $1.45 in November 2024 to $0.95 in November 2025 (−34%), averaging $1.12. Average monthly movement was $0.05, only ~5% of the global mean — steadier in relative terms than Colombia.
Colombia displayed a classic Q2 lift: Q2 averaged $0.21 (the strongest quarter), compared with $0.17 in Q1 and $0.17 in Q3. Q4 was split: an October surge ($0.28) followed by a November reset ($0.15). The market’s softest point was December 2024 ($0.10), with costs rising steadily into spring, cooling in early summer, and peaking as Q4 kicked off — a pattern consistent with rising competition into the year’s final quarter, followed by a late-quarter cooldown.
Globally, the rhythm was different: CPCs were highest in Q1 2025 (~$1.13) and cooled quarter by quarter, landing near $1.00 by late Q4 — a gentler, more linear descent than Colombia’s choppier arc.
Colombia remained below market throughout, with CPCs 74–92% cheaper than the global median each month. The narrowest gap came at Colombia’s local high in October 2025 (−74% vs. global), while the widest gap appeared during the December 2024 trough (−92%). The global trend eased steadily (−16% from January to November), while Colombia was more kinetic but net-flat over the year. In dollar terms, global volatility was slightly higher ($0.05 vs. Colombia’s $0.04), yet as a share of each market’s average, Colombia’s swings were much larger.
In short, Facebook Ads CPC trends for all industries in Colombia show a low-cost environment with pronounced month-to-month momentum, distinct seasonal peaks in Q2 and early Q4, and a persistent discount versus the global benchmark. Understanding these Facebook Ads benchmarks — centered on CPC analysis and country-specific ad costs — helps frame industry ad performance in Colombia against global CPC norms.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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