Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Across Facebook Ads benchmarks, Colombia’s cost-per-click sits far below the global market yet follows a familiar seasonal arc: a gradual lift through the first half, a softer mid-year, and a pronounced Q4 surge. The standout moment came in October, when Colombia’s CPC spiked to its yearly high before easing and finishing the year elevated versus early 2025. Variability was noticeable month to month, but the broader narrative is a steady climb from very low starting levels toward a higher year-end plateau.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
CPC in Colombia opened at $0.10 in December 2024 and closed at $0.24 in December 2025, a 136% increase over 13 months. The year’s high was $0.29 in October, and the low remained that December 2024 starting point. Across the period, CPC averaged $0.19, with a total range of $0.19—nearly equal to the average itself, underscoring a broad trading band for country-specific ad costs.
Momentum built early: January rose to $0.15, February to $0.19, before a brief dip in March ($0.17) and renewed lift in April–May ($0.21–$0.22). Mid-year cooled, bottoming in August at $0.16. From there, the market accelerated: September rebounded to $0.19, October surged 54% month over month to $0.29 (the peak), then corrected in November (−31%) before ending December at $0.24, still 19% above November. Monthly volatility averaged $0.04 (about 21% of the $0.19 average), with the sharpest swing logged in October.
Globally, CPC hovered around $1.14 on average, topping out at $1.31 in November and dipping as low as $1.06 in September. The global MoM swing averaged $0.07, but relative to its higher base, the global series was steadier than Colombia’s.
The rhythm in Colombia tracked common CPC trends: firmer Q1–Q2, a softer Q3, and a Q4 lift. Q3 (July–September) averaged $0.17, while Q4 (October–December) jumped to $0.24—about 41% higher, driven by that October spike and a firm year-end. By contrast, the global benchmark rose from an average of $1.08 in Q3 to $1.17 in Q4, an 8–9% lift, peaking a month later (in November) than Colombia’s October high.
Colombia’s CPC consistently priced below the global benchmark—on average 83% lower across the period. The gap was widest in December 2024 (92% below global) and narrowest in October 2025 (74% below). While the global series declined slightly from December to December (−14%), Colombia advanced meaningfully over the same window. The country’s relative volatility was also higher: monthly shifts averaged about 21% of its own baseline, compared with roughly 6% relative movement globally. Notably, the timing of Q4 pressure diverged: Colombia peaked in October, a month ahead of the global high in November, then settled into a higher plateau for year-end.
Seen through Facebook Ads benchmarks, CPC trends for all industries in Colombia show a low-cost environment with pronounced Q4 elevation and a clear year-end step-up versus early 2025. Understanding cost-per-click benchmarks for all industries in Colombia helps marketers evaluate country-specific ad costs against the global benchmark and track how CPC performance moves through seasonal peaks and troughs.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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