Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Denmark’s Facebook Ads cost-per-click told a dramatic story over the past 10 months: higher than the global benchmark on average and far more volatile, with sharp lifts and swift pullbacks. CPC started unusually low in November, surged into December, cooled through spring, then vaulted to a summer high in July before easing slightly in August. In short, country-specific ad costs in Denmark ran hotter and choppier than the global market.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.
Seasonality showed in fits and starts. Q4 was split: an unusually soft November followed immediately by a costly December (DK Q4 average: 1.02; global: 1.38). Q1 in Denmark was choppy but elevated (1.25 vs. 1.14 globally), driven by a February trough and a March rebound. Q2 cooled and aligned more closely with market levels (DK 1.05 vs. global 1.09), including a brief May alignment near parity and a softer June. Early Q3 brought the standout move: CPC averaged 1.91 in July–August versus a much steadier global 1.05, marking the year’s most pronounced divergence.
Globally, CPC trends generally trended lower from November through midsummer, a gradual descent consistent with post-peak holiday normalization. Denmark diverged, with a powerful summer lift that eclipsed earlier highs.
Denmark ran above the global CPC in 6 of 10 months. The gap swung wide:
The global curve fell steadily (−28% from November to August), while Denmark’s path was choppier yet upward, culminating in the July–August surge. In volatility terms, Denmark’s month-to-month moves were roughly 9x the global benchmark, underscoring a more reactive local market across all industries.
For performance marketers, understanding Facebook Ads benchmarks for cost-per-click in all industries in Denmark highlights a market that averaged 10% above global CPCs, with far greater volatility and a pronounced summer spike. These CPC trends provide a clear view of country-specific ad costs and how Denmark’s industry ad performance compared to global patterns across 2024–2025, within the broader context of CPM analysis and CTR performance dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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