Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Across 2025, Singapore’s Facebook Ads cost-per-click moved from quiet to costly, then reset abruptly. Compared to the global benchmark, CPCs in Singapore ran consistently higher from Q2 through Q4, with sharp mid-year surges and a pronounced January pullback. Volatility was the defining feature: big lifts into June and October, brief steadiness in August, and a dramatic comedown to start 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
From January 2025 to January 2026, Singapore’s CPC averaged about $1.61 versus a $1.11 global average—roughly 45% higher. The period opened at $0.99 in January 2025 and closed at $0.45 in January 2026 (down 54% from the start), but the middle months told a very different story. CPC climbed from $1.04 in March to a springboard in April–May ($1.46–$1.40), then spiked 71% month-over-month into June ($2.40). After holding elevated levels through Q3 ($1.95 in July, $1.96 in August, $1.80 in September), costs peaked again in October at $2.41—the high for the period—before easing to $2.16 in November and $1.99 in December. January 2026 fell to $0.45, the low for the series.
Volatility averaged roughly 0.41 CPC points month-to-month in Singapore, far choppier than the global benchmark’s 0.07—nearly six times more volatile. The full range stretched from $0.45 to $2.41, a swing of about 1.96 points. The steepest moves were June’s surge (+$1.00 vs. May), October’s jump (+$0.61 vs. September), and January’s reset (−$1.54 vs. December, a 77% drop).
Seasonality showed a clear build: Q1 was soft (average $0.97), Q2 accelerated ($1.76), Q3 held high ground ($1.90), and Q4 landed the year’s peak (average $2.18). That arc aligns with typical fourth-quarter competition in Facebook Ads benchmarks, but Singapore’s climb began early and remained elevated for months. August was the only pause—a near-flat month (+$0.01)—before October’s renewed lift. The pronounced January dip is consistent with post-holiday easing in country-specific ad costs, albeit sharper than usual.
Relative to the global baseline, Singapore started below market in Q1 (−12% in January, −21% in February, −9% in March), then shifted decisively above from April through December. The gap was widest in June (+118% vs. global) and again in October (+114%), when Singapore CPCs ran a little over 2x the global level. On a full-year 2025 basis, Singapore averaged $1.70, about 50% above the $1.13 global benchmark. January 2026 reversed that premium, with Singapore 47% below the global CPC ($0.45 vs. $0.85).
In sum, Facebook Ads CPC trends for all industries in Singapore were elevated and markedly more volatile than global norms—characterized by a steady spring-to-Q4 climb, mid-year and October spikes, and a sharp new-year reset. Understanding cost-per-click benchmarks in Singapore helps marketers gauge country-specific ad costs and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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