Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
The global Textiles market ran cheaper and choppier than the overall Facebook Ads benchmark. Cost-per-click (CPC) hovered well below the market average for most of the year, punctuated by a sharp mid‑year spike and a dramatic late‑year slide. The headline: Textiles stayed consistently below global CPCs and moved with far more intensity—peaking in June before falling to the lowest level of the year by November.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles across all countries compared to the global benchmark.
Textiles CPC opened at $0.71 in November 2024 and closed at just $0.15 in November 2025—a 79% decline over the period. The year’s high landed in June 2025 at $1.03, followed by another elevated month in July ($0.97). The low came in November 2025 at $0.15. Across the 13 months, Textiles CPC averaged $0.67, with a wide range from $0.15 to $1.03, underscoring pronounced swings.
Monthly rhythm told a clear arc. After a 28% drop from November to December 2024 ($0.71 to $0.51), January rebounded 56% to $0.80. The spring saw a modest lift (April $0.80) and a quick pullback (May $0.50), before a dramatic surge in June (+105% month over month) set the annual high. From there, CPC eased: down 6% in July, then two consecutive step‑downs in August ($0.72) and September ($0.53). October recovered to $0.65, but November collapsed 78% month over month to $0.15.
Volatility stood out. Average absolute month‑to‑month movement in Textiles was $0.22, roughly four times the global benchmark’s $0.05. The June spike (+$0.53 from May) and the November plunge (−$0.51 from October) were the year’s most forceful moves.
Seasonality showed a familiar scaffold with some sharp deviations. Late Q4 2024 softened (December was among the lower months), early Q1 2025 stabilized, and April delivered a modest lift. May dipped to one of the year’s troughs before Q2 competition and demand likely lifted CPCs into June–July. From late Q3 into early Q4, CPCs cooled steadily, then November broke pattern with an unusually deep trough, diverging from typical year‑end cost pressure seen in many categories.
Relative to the global Facebook Ads benchmarks, Textiles stayed below market every month. On average, Textiles CPCs were about 40% lower than the global level ($0.67 vs. $1.13). The gap narrowed in mid‑year—June sat just 2% under the global benchmark ($1.03 vs. $1.06) and July just 9% below—but widened materially at both ends of the timeline. In November 2024, Textiles was 51% under the global CPC, and by November 2025 the gap reached its widest at 85% ($0.15 vs. $0.95).
Trajectory also differed. The global benchmark eased a measured 34% from November to November, while Textiles fell 79% over the same span—more volatile and more negative overall. Put simply: the market trend was a gentle glide down; Textiles traced a steeper arc with sharper turns.
These Facebook Ads benchmarks highlight CPC trends for the Textiles industry across all countries: consistently below global costs, marked by a mid‑year peak and an unusually deep November trough. Understanding cost-per-click performance for Textiles globally helps marketers gauge country‑agnostic ad costs and compare industry ad performance against the broader market.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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