Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Global Textiles CPC spent most of the year below the market, with a steady mid‑year climb giving way to a sharp, counter‑seasonal drop in Q4 and an extreme trough in January 2026. Compared to the overall Facebook Ads benchmarks, Textiles across all countries was cheaper on average and notably more volatile, with standout swings in May–June and again at year’s end. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in all countries compared to the global benchmark.
Cost per click (CPC) for Textiles started 2025 at $0.80 and finished January 2026 at $0.01, averaging $0.67 across the 13‑month window. The year’s high arrived in June 2025 at $1.05; the low was January 2026 at $0.01, following a late‑December collapse to $0.22.
The mid‑year sequence delivered the clearest moves: April lifted to $0.93, May fell to $0.50 (−46% month over month), and June rebounded to $1.05 (+107% vs. May), the period peak. After a steady July–November stretch between $0.55 and $0.97, December broke pattern with a 69% drop to $0.22, and January 2026 plunged another 93% to $0.01.
Volatility averaged 0.22 points month to month, roughly three times the baseline’s 0.07, underscoring sharper swings than the broader market. For 2025 alone, Textiles averaged $0.73, with the second half ($0.66) softer than the first ($0.79).
The first half of 2025 was comparatively stronger for CPC in Textiles, cresting in April–July before a softer Q3. September marked a local low at $0.55, then October–November drifted in the low‑$0.70s. Instead of the typical Q4 firming seen in many categories, Textiles CPC declined through year‑end, culminating in December’s break lower and an unusually thin January 2026.
This rhythm contrasts with common platform patterns where competition often tightens in Q4. Here, the category moved against that tide, with a pronounced late‑year easing.
Against the global CPC trend (all industries), Textiles across all countries was consistently below market. The category averaged $0.67 versus a $1.11 global average, about 40% cheaper overall. Through 2025, Textiles trailed by 18%–56% most months: −29% in January, −36% in March, −56% in May, and −45% in November. June was the narrowest gap at just 5% below the benchmark, while the spread widened dramatically in December (−79%) and January 2026 (−98%). The global benchmark itself was comparatively steady through most of 2025, peaking in November at $1.32 before easing to $1.05 in December and $0.85 in January 2026.
Put simply: the market rose modestly into late Q4, but Textiles became progressively cheaper and more volatile as the year closed.
Understanding Facebook Ads cost‑per‑click benchmarks for the Textiles industry across all countries shows a category priced well below the global average, with pronounced mid‑year rebounds and an unusually deep late‑year slide. These CPC trends help benchmark industry ad performance against broader Facebook Ads benchmarks and illuminate country‑agnostic, category‑specific ad costs for Textiles worldwide.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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