Compare CPC benchmarks by industry, region, and campaign type.
September 2025 - August 2026
Benchmark observations based on the selected data
Textiles click-costs sat far below the global norm but showed meaningful momentum late in the period. Across August 2025–June 2026, Cost Per Click (CPC) for Textiles in All countries available averaged roughly $0.23, well under the broader-market median. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in All countries available compared to the global benchmark.
The Textiles CPC series opened at $0.248 in August 2025 and closed at $0.379 in June 2026 — a roughly 53% rise from start to finish. The 11‑month average was about $0.23; the low point came in September 2025 at $0.157 and the high in June 2026 at $0.379. Monthly movement was brisk: several double‑digit percentage swings occurred (a 37% drop into September, then a 17–26% rebound into October–November). Over the window the range was ~ $0.22 (low to high), and average month‑to‑month absolute change measured near 22%—a sign of above‑average short‑term volatility for CPC in this industry.
By contrast, the global benchmark for the same months averaged about $1.07 per click (baseline median), with a high of $1.29 in November and a low near $0.92 in January — a much higher absolute level and noticeably lower month‑to‑month percentage volatility.
Seasonality reads as a dip in late summer/early autumn (September) followed by a Q4 lift into November, a small softening in December, then choppy Q1 dynamics before a steady climb across spring into June. September’s trough (the period low of $0.157) represents the clearest soft month, while June’s spike to $0.379 marks a strong late‑spring rebound. The pattern shows a common rhythm: Q4 lift around November, early‑year ebb around January–March, and renewed pressure into late spring.
Across every overlapping month, Textiles CPCs in All countries available ran well below global levels — typically between ~66% and ~85% lower month by month. The gap was widest in September (Textiles ~15% of global CPC; ~85% below) and narrowest in June (Textiles ~34% of global CPC; ~66% below). While the global trend held a modest monthly swing (average absolute monthly change near 7%), the textiles series was more volatile (average ~22% month‑to‑month), meaning the industry showed larger relative jumps even as its absolute costs remained a fraction of the global median.
This data-driven view of Cost Per Click trends for Textiles across All countries available places the category well below global CPC benchmarks while highlighting pronounced seasonality and higher relative volatility. For marketers tracking Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, country-specific ad costs and broader industry ad performance, these textile CPC figures illuminate how engagement pricing diverges from global patterns.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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