Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Global textiles showed a cost story that ran counter to the overall market: consistently cheaper clicks, but with sharper swings. Across all countries, Cost Per Click (CPC) in Textiles averaged about $0.75 in 2025, roughly one-third below the global, all-industry benchmark of $1.13. The category’s year opened in the $0.80 range, peaked above $1.00 mid-year, then slid to $0.52 by December—an arc that diverged from the global pattern, which held steadier and spiked in November.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles across all countries compared to the global benchmark.
Textiles CPC began at $0.80 in January and ended at $0.52 in December, a 35% decline across the year. The annual high landed in June at $1.05, while the low arrived earlier in May at $0.50, setting a wide range of $0.54 across 2025. The average sat at $0.75, with notable turbulence: after a mild Q1 drift ($0.80 → $0.70 → $0.76), April firmed to $0.93 before a sudden May drop (−46% month over month) and an equally abrupt June rebound (+108% month over month). Through late summer and fall, costs trended lower: $0.97 in July, $0.81 in August, $0.55 in September, stabilizing near $0.71–$0.73 in October–November before a December pullback to $0.52.
Volatility was a defining feature. Median month-to-month movement averaged about 0.20 points in Textiles—over three times the global benchmark’s 0.06. Put differently, while the market overall moved in small steps, Textiles across all countries moved in leaps.
Seasonally, Textiles carried a Q2 surge and Q4 softness. Q1 averaged $0.75 with modest oscillation. Q2 averaged $0.83 but masked the sharpest swings of the year: a late-spring dip in May followed by the annual high in June. Q3 cooled to $0.78, with September retreating to $0.55. Q4 was the softest quarter at $0.65, easing from October to November and dropping again in December to the second-lowest month of the year.
This rhythm contrasts with typical fourth-quarter dynamics seen in many categories, where competition pushes CPCs higher. In Textiles, costs stepped down into year-end rather than peaking.
Relative to the global benchmark, Textiles remained below market all year. On average, the category’s CPC was 34% lower than the global all-industry CPC ($0.75 vs. $1.13). The gap narrowed meaningfully in April (−18%) and June (−5%, the tightest point of the year), when Textiles nearly converged with the market. At its widest, the gap stretched to −56% in May, and it stayed deep through late year: −50% in September, −45% in November, and −51% in December.
Trend lines also differed. The global market was relatively steady for most of the year and spiked to a high of $1.32 in November before falling back to $1.06 in December. Textiles, conversely, crested mid-year and stepped down through Q3 and Q4, finishing well below January levels (−35% from start to finish). In volatility terms, Textiles’ month-to-month swings were about 3.3x larger than the global market, and its range (from $0.50 to $1.05) was much wider relative to its own average than the global benchmark’s range.
In summary, Facebook Ads benchmarks for CPC in the Textiles industry across all countries show a low-cost but highly variable year: a mid-year crest, a soft Q4, and an average CPC around $0.75 versus the global benchmark near $1.13. Understanding CPC trends for Textiles across all countries helps advertisers contextualize industry ad performance against broader, global Facebook Ads cost patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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