Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
CPC trends for Textiles in Argentina read as a low-cost market with sharp seasonal swings. Clicks were priced in pennies for most of the year, then lifted steeply into Q4, while remaining far below the global Facebook Ads benchmarks. The year opened soft, found a floor in April, and accelerated through October and November—an unmistakable Q4 cost build. Volatility was pronounced in relative terms, with standout dips in April and a late-year climb that reset price expectations.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in Argentina compared to the global benchmark.
Across December 2024 to November 2025, CPC in Argentina’s Textiles sector averaged $0.08, versus a $1.14 global average—about 93% lower. The series started at $0.24 in December 2024 and ended at $0.21 in November 2025, finishing roughly 15% below its December starting point. Within 2025, the early months were notably cheaper: January landed at $0.036 and February at $0.033 before a brief March rebound ($0.045). The year’s low arrived in April at $0.013, the tightest pricing of the period.
From there, costs flickered upward: June reached $0.065, September $0.051, and then the Q4 surge arrived—$0.182 in October and $0.205 in November. The period’s high was the opening month, December 2024, at $0.24; the low was April at just over a cent. Month to month, absolute moves averaged $0.049, similar to the global series’ $0.049 average change, yet the relative swing was far larger locally given the lower baseline (about 63% of the Argentina average vs. 4% globally).
The rhythm is clear: lighter CPCs in Q1–Q2, a muted Q3, and a sharp Q4 rise.
The global benchmark showed a steadier cadence: roughly $1.14 in Q1, $1.12 in Q2, $1.08 in Q3, and $1.21 in Q4 to date—an orderly lift into the holidays.
Argentina’s Textiles CPC sat below market every month, trailing global levels by 81% to 99%. The gap was narrowest in December 2024 (−81%) and widest in April 2025 (−99%). Trendwise, the global line was stable to slightly higher (+4% from December to November; +17% from January to November), while Argentina’s path was choppier (−15% December to November; yet +475% from January to November as the late-year surge overtook the early-year trough). Notably, monthly absolute moves were comparable in dollars across both series (~$0.049), but Argentina was far more volatile in relative terms because its CPCs were an order of magnitude lower.
In sum, Facebook Ads benchmarks for Cost Per Click in the Textiles industry show Argentina as a low-cost, high-variability market with a pronounced Q4 lift versus a steadier global curve. Understanding CPC trends and country-specific ad costs for Textiles in Argentina helps anchor industry ad performance against the global benchmark and complements broader CPM analysis and CTR performance comparisons.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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