Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The headline for Textiles in Argentina: cost-per-click stayed extremely low for most of the year, then surged in Q4, echoing the global holiday spike but from a much smaller base. Across 2025, CPCs in Argentina ran far below the global Facebook Ads benchmarks, with long stretches of calm punctuated by sharp October–November lifts and a swift December cool-down. Volatility was modest in absolute points but large relative to the market’s tiny average cost, creating a choppy feel despite low overall levels.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in Argentina compared to the global benchmark.
Textiles CPC in Argentina opened the year at 0.036 in January and closed at 0.0366 in December—nearly flat (+2.8% full-year change). The annual average was 0.060, with a low of 0.0129 in April and a high of 0.205 in November, a 16x range between trough and peak.
The first nine months were consistently low: January–September averaged 0.033, with modest pulses in March (0.045), June (0.065), and September (0.051). Key inflections included a steep March-to-April drop (−71%) and a quick rebound into June (+249% from May). The most dramatic movement arrived in Q4: October jumped to 0.182 (+258% vs. September), November edged higher to 0.205 (+13%), then December reset to 0.0366 (−82% vs. November).
Month-to-month absolute changes averaged 0.046 points. While that’s small in dollar terms, it represents roughly 76% of the market’s average CPC—evidence of pronounced relative swings despite a low cost base.
The year followed a clear rhythm: subdued costs through Q1 and Q2, a brief mid-year pulse in June, and a quiet Q3 before a pronounced Q4 escalation. October–November formed the year’s crest, consistent with broader auction intensity late in the year, followed by a December normalization. Q4 averaged 0.141—about 4.3x higher than the January–September average—concentrating much of the year’s cost uplift into a two-month window.
Against the global benchmark, Textiles in Argentina was consistently below market. The global CPC averaged about 1.13 in 2025 versus Argentina’s 0.060—roughly 95% lower on average. The gap was widest in April–May–July–August (98–99% below global levels) and narrowest in October–November, when Argentina’s spike still sat 84–86% under the global CPCs.
Trend-wise, the global series slipped modestly from January to December (−6%), with a notable November peak (1.32) and a December pullback (1.05). Argentina’s curve mirrored that shape—sharp lift into November, reset in December—yet finished slightly above where it began (+3%). In absolute terms, Argentina’s monthly volatility (0.046 points) was smaller than the global benchmark (0.059), but relative to its tiny average CPC, it was far more volatile, showing larger proportional swings month to month.
In short, Facebook Ads benchmarks for CPC in the Textiles industry show Argentina as a structurally low-cost market with a pronounced Q4 spike and a quick year-end reset. Understanding CPC trends and country-specific ad costs in Argentina helps contextualize industry ad performance against global patterns for the Textiles vertical.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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