Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Australia’s Textiles market ran well below the global cost curve for most of the year, but with a pronounced Q4 surge. CPCs started near $0.43 in January, drifted lower into late winter, then climbed steadily from September and spiked in November before easing into December. Compared to the global benchmark, the pattern was more dramatic: cheaper through most months, choppier along the way, and unusually elevated during peak holiday demand.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in Australia compared to the global benchmark.
For context, the global benchmark averaged $1.13 in 2025, with a narrower band from $1.05 (December) to $1.32 (November). Global month-to-month changes were milder (about $0.06 on average), underscoring how Australia’s Textiles CPCs moved more sharply throughout the year.
The calendar shows a familiar retail cadence, but amplified locally. CPCs softened into late winter, bottoming in August, before building into the spring-summer period. Q4 was the decisive pivot: October lifted to $0.88 and November peaked at $1.28 as holiday competition intensified, then costs eased back in December. In quarterly terms, Australia’s Textiles CPCs moved from $0.47 in Q1 to $0.59 in Q2, dipped to $0.49 in Q3, and then doubled to $1.00 in Q4. Globally, Q4 also rose but less sharply (about $1.16 vs. $1.13 in Q1), highlighting a stronger seasonal surge in Australia.
Against the global Facebook Ads benchmarks, Australia’s Textiles CPCs remained below market throughout the year. The average gap was sizable (about 43% lower than the $1.13 global average). The gap narrowed meaningfully in Q4: November was just 3% below the global high-water mark ($1.28 vs. $1.32). At the widest point, August lagged by roughly 64% ($0.40 vs. $1.13). While the global trendline rose steadily into November and then softened, Australia’s path was choppier, with lower country-specific ad costs most of the year but greater volatility and a sharper holiday spike.
These Facebook Ads benchmarks for CPC in Textiles show Australia’s country-specific ad costs running below the global average, with higher volatility and a pronounced Q4 lift. Understanding CPC trends and industry ad performance in Australia helps frame how Textiles advertising compares to global patterns and seasonal dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Australia, advertisers typically see good engagement rates despite moderate costs. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late December (Christmas and Boxing Day), Early December (Cyber Monday), January (Back-to-school), May (Mother's Day)
Ad costs could spike around major holidays, especially Easter, Anzac Day, and Christmas. Increased budgets and earlier scheduling may be necessary. Retailers should consider planning promotions around back-to-school and Mother's Day to maximize campaign effectiveness.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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