Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Textiles click-costs sat far below the global norm but showed meaningful momentum late in the period. Across August 2025–June 2026, Cost Per Click (CPC) for Textiles in All countries available averaged roughly $0.23, well under the broader-market median. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in All countries available compared to the global benchmark.
The Textiles CPC series opened at $0.248 in August 2025 and closed at $0.379 in June 2026 — a roughly 53% rise from start to finish. The 11‑month average was about $0.23; the low point came in September 2025 at $0.157 and the high in June 2026 at $0.379. Monthly movement was brisk: several double‑digit percentage swings occurred (a 37% drop into September, then a 17–26% rebound into October–November). Over the window the range was ~ $0.22 (low to high), and average month‑to‑month absolute change measured near 22%—a sign of above‑average short‑term volatility for CPC in this industry.
By contrast, the global benchmark for the same months averaged about $1.07 per click (baseline median), with a high of $1.29 in November and a low near $0.92 in January — a much higher absolute level and noticeably lower month‑to‑month percentage volatility.
Seasonality reads as a dip in late summer/early autumn (September) followed by a Q4 lift into November, a small softening in December, then choppy Q1 dynamics before a steady climb across spring into June. September’s trough (the period low of $0.157) represents the clearest soft month, while June’s spike to $0.379 marks a strong late‑spring rebound. The pattern shows a common rhythm: Q4 lift around November, early‑year ebb around January–March, and renewed pressure into late spring.
Across every overlapping month, Textiles CPCs in All countries available ran well below global levels — typically between ~66% and ~85% lower month by month. The gap was widest in September (Textiles ~15% of global CPC; ~85% below) and narrowest in June (Textiles ~34% of global CPC; ~66% below). While the global trend held a modest monthly swing (average absolute monthly change near 7%), the textiles series was more volatile (average ~22% month‑to‑month), meaning the industry showed larger relative jumps even as its absolute costs remained a fraction of the global median.
This data-driven view of Cost Per Click trends for Textiles across All countries available places the category well below global CPC benchmarks while highlighting pronounced seasonality and higher relative volatility. For marketers tracking Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, country-specific ad costs and broader industry ad performance, these textile CPC figures illuminate how engagement pricing diverges from global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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