Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Brazil’s Textiles market posted unusually low Facebook Ads cost-per-clicks throughout the period, sitting well below the global benchmark while swinging through sharp month-to-month moves. A rock-bottom Q1 gave way to an April spike, then a mid-year cool-down and a steadier finish into Q4. Despite the turbulence, country-specific ad costs for Textiles in Brazil remained structurally cheaper than the global market almost every month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in Brazil compared to the global benchmark.
CPC for Textiles in Brazil started at $0.38 in December 2024 and ended at $0.21 in November 2025, a 46% decline versus the starting point. Across the observed months, CPC averaged $0.21 (or $0.15 excluding an April surge), with a low of $0.04 in January and a high of $0.73 in April.
The early-year pattern was striking: CPC fell roughly 90% from December to January ($0.38 to $0.04), then climbed through February (+29%) and March (+52%) before a dramatic April spike to $0.73 (+913% from March). After April, costs declined into mid-year—down to $0.21 in July (−71% from April) and $0.05 by September (−76% from July). Q4 brought a controlled rebound: $0.19 in October and $0.21 in November (+7% month over month).
Volatility in Brazil was pronounced. The average absolute monthly move was about $0.23, far sharper than the global benchmark’s $0.05 average monthly change over the same window. The data show a market capable of extreme swings, particularly around Q1 lows and the April peak.
Seasonality shows a clear trough in Q1, with January–March registering the lowest CPC levels of the year for Brazil’s Textiles advertisers. April breaks the pattern with the series’ peak, suggesting a temporary surge in competition or creative momentum. After that high, CPCs cooled through mid-year, reaching another soft point in September. The final quarter steadied at a higher base than Q1, with October–November landing around $0.19–$0.21—still inexpensive by global standards, but clearly off the early-year floor.
This rhythm aligns with common paid social dynamics: softer CPCs early in the year, mid-year normalization, and a firmer setup into Q4 when competition typically intensifies. The magnitude of Brazil’s moves, however, was notably larger than the global cadence.
Against the global Facebook Ads benchmarks, Brazil’s Textiles CPCs were consistently below market. The global average across December 2024 to November 2025 was about $1.14, versus Brazil’s $0.21—roughly 82% lower on average. Month by month, Brazil ranged from 35% below global (April) to 97% below (January). The gap narrowed most during the April spike and widened dramatically during the Q1 trough.
While the global trend stayed within a tight corridor ($1.06–$1.31) and rose into November, Brazil’s path was choppier: a deep Q1 dip, an outsized April jump, mid-year deflation, and a modest Q4 lift. In relative terms, the global trend rose steadily (+16% December to November), while Brazil’s series oscillated markedly, ending below its December level.
Overall, Facebook Ads CPC trends for Textiles in Brazil show persistently low country-specific ad costs versus the global benchmark, punctuated by an April high and a steadier Q4. Understanding CPC benchmarks for the Textiles industry in Brazil helps advertisers contextualize industry ad performance and compare results to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Brazil, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas), Late November (Black Friday), Children's Day (Oct 12)
CPM and CPC might rise around Carnival and Independence Day due to increased social activity. Children's Day (Oct 12) and Black Friday could see sharp spikes in competition. December (Christmas) may surge e‑commerce traffic, prompting high CPMs. Extended holiday weekends could shift ad engagement patterns.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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