Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Facebook Ads CPC trends for Textiles in Brazil showed a sharply discounted cost environment versus the global benchmark, punctuated by a dramatic mid-year spike and a brief Q4 lift before easing into year-end. The series is choppy, with a roughly 20x swing between its lowest and highest monthly medians, and notably more volatile than global CPCs, which followed steadier seasonal pressure into November. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in Brazil compared to the global benchmark.
Across the reported months of 2025, Brazil’s Textiles CPC averaged $0.18, versus a global average near $1.13 for the same period. The year opened with ultra-low costs — $0.04 in January and $0.05 in February — before climbing to $0.07 in March. April marked the standout moment: CPC surged to $0.73, the year’s high and the closest Brazil came to global levels. The series then reset lower: $0.21 in July, dipping to $0.05 in September. A Q4 lift carried CPCs to $0.19 in October and $0.21 in November, before cooling to $0.04 in December, slightly above where the year began.
Key markers:
Volatility was pronounced. The average absolute month-to-month move in Brazil’s series was about $0.21, more than three times the global baseline’s $0.06 average monthly shift. The biggest jumps were March to April (+$0.65) and April to July (−$0.51), underscoring a rapid mid-year lift and subsequent normalization.
The first quarter was unusually soft, with CPCs lingering near the floor. April broke pattern with a sharp spike, an outlier relative to the surrounding months. After mid-year normalization, CPCs hovered in a low band through early Q3, then lifted in October and November — a rhythm that aligns with typical Q4 competition — before easing in December.
Globally, CPCs followed a more familiar arc: steady through most of the year, peaking in November (around $1.32) and slipping in December (about $1.05). Brazil’s Textiles series echoed the Q4 lift but with far lower absolute costs and much sharper mid-year swings.
The Textiles CPC in Brazil sat well below market throughout 2025. On average, Brazil trailed the global benchmark by roughly 84%. The gap was widest at the start and end of the year — January’s $0.04 was about 97% below the global $1.12; December’s $0.04 was about 96% below $1.05. The narrowest gap came in April, when Brazil’s $0.73 was only 36% below the global $1.13. In Q4, Brazil’s October–November lift ($0.19–$0.21) remained 80–84% lower than global CPCs ($1.12–$1.32).
Trend-wise, the global benchmark declined modestly from January to December (−6%), while Brazil ended slightly above its starting point (+13%) despite a much choppier path. In volatility terms, Brazil’s month-to-month moves were markedly larger than the global pattern, reinforcing that country-specific ad costs for Textiles in Brazil were more prone to sharp shifts even as they stayed well below global levels.
Understanding Facebook Ads benchmarks for CPC in the Textiles industry in Brazil shows a cost landscape that is consistently below the global average, with a notable April spike, a Q4 lift, and higher volatility than worldwide trends. These CPC trends help frame industry ad performance in Brazil against the steadier global pattern for 2025.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Brazil, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas), Late November (Black Friday), Children's Day (Oct 12)
CPM and CPC might rise around Carnival and Independence Day due to increased social activity. Children's Day (Oct 12) and Black Friday could see sharp spikes in competition. December (Christmas) may surge e‑commerce traffic, prompting high CPMs. Extended holiday weekends could shift ad engagement patterns.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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