Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Textiles in Colombia ran on remarkably low click costs over the period, with Facebook Ads cost-per-click (CPC) levels averaging just $0.12 against a global median near $1.12. The story is one of deep early-year softness, a sharp April spike, and a steadier second half that settled into the low teens. Volatility was noticeable on a low-cost base—big swings around a few cents—but the absolute dollars remained far below global benchmarks throughout. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in Colombia compared to the global benchmark.
The period opens at $0.27 in November 2024 and ends at $0.14 in November 2025—a 47% decline from start to finish. The low comes in January 2025 at $0.03, followed by a sixfold jump to $0.20 in April, before costs normalize into a $0.12–$0.15 band through Q3 and Q4. The peak is November 2024 at $0.27; the trough is January 2025 at $0.03; the full-period median hovers at $0.12.
Monthly movements show the texture: a steep drop from November to December (−$0.20), incremental lifts across February and March, a sharp April surge (+$0.16), then a correction in May (−$0.16). Midyear stabilizes: June and July track around $0.13, August softens to $0.10, and October posts the H2 high at $0.15 before a mild ease in November. Average month-to-month absolute change lands at $0.06, slightly choppier than the global median’s $0.05.
Q4 2024 softened quickly: CPCs fell from $0.27 in November to $0.07 in December. Q1 2025 marked the trough, with January at $0.03 and only marginal lifts through March—a pattern consistent with lighter early-year demand and lower country-specific ad costs. Q2 was the pivot: April’s $0.20 spike stood out, quickly retracing in May, and then recalibrating higher by June. H2 2025 showed steadier footing. July through September held near $0.12, October nudged higher to $0.15, and November edged down slightly to $0.14.
Globally, CPCs drifted lower across the same span: from $1.45 in November 2024 to $0.95 in November 2025, with a mild Q3 bump before easing again—typical of a market where competition ebbs and flows without extreme swings.
Across Facebook Ads benchmarks, Textiles in Colombia priced far below the global CPC median: $0.12 vs. $1.12 on average—about 90% under the global level. The gap was widest in January 2025 (−97%) and narrowest in November 2024 (−81%), rarely straying outside an 81%–97% discount to market. The global trend slid steadily (−34% Nov-to-Nov), while Colombia’s line fell more from the starting high (−47%), punctuated by a dramatic April spike and midyear normalization. On volatility, Colombia moved $0.06 per month on average versus the global $0.05; relative to its low base, those swings felt sharper even as absolute costs remained minimal.
Understanding Facebook Ads CPC benchmarks for the Textiles industry in Colombia highlights a market with structurally low country-specific ad costs, pronounced Q1 softness, an April surge, and steadier H2 levels—consistently far below global CPC trends. This CPC analysis complements broader Facebook Ads benchmarks across CPM analysis and CTR performance, grounding expectations for industry ad performance in Colombia against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per lead across different markets
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