Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
The Textiles market in Denmark ran materially cheaper clicks than the global benchmark throughout the period, but with far sharper swings. Median cost-per-click (CPC) averaged 0.44 in Denmark versus 1.13 globally, a gap of roughly 62% below market. The year moved in distinct waves: a February spike, a controlled deflation through midyear, a sharp Q4 lift, and then a dramatic December collapse. Volatility was the defining trait—costs moved more than twice as much month to month as the global trend.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in Denmark compared to the global benchmark.
On volatility, Denmark’s average absolute month-to-month change was 0.18, compared with 0.07 globally—about 2.6x more turbulent. Only four of twelve transitions rose month over month (February, July, October, November), underscoring a year dominated by declines punctuated by brief surges.
Seasonality showed through but with outsized amplitude. Early Q1 was soft, then February spiked. Q2 drifted lower month by month, and Q3 continued that easing, with a brief July uptick before a September low. Q4 exhibited classic peak-season tightening: costs jumped in October and clipped a new annual high in November. The surprise came in December, where Danish Textiles CPC collapsed to 0.09, far below the global December level.
Global CPCs followed a steadier seasonal arc: relatively flat through midyear, a November high (1.30), and a December ease to 1.05. Denmark mirrored the shape but exaggerated the peaks and troughs.
Denmark’s Textiles CPC stayed below the global Facebook Ads benchmarks every month, typically by 40–70%. The narrowest gaps appeared in October (−37%) and November (−40%), aligning with peak-season pressures. The widest gaps landed in December (−92%) and September (−77%). Across the full period, Denmark averaged 0.44 versus 1.13 globally. The global trend declined modestly year over year (−18% from December to December), while Denmark fell much faster (−80%), and with greater month-to-month variance.
Quarterly perspective reinforces the gap:
In short, Facebook Ads CPC trends for the Textiles industry in Denmark were consistently below the global market but notably more volatile—characterized by a February pop, midyear easing, a Q4 surge, and an exceptional December drop. Understanding cost-per-click benchmarks and country-specific ad costs for Textiles in Denmark helps situate industry ad performance against the steadier global CPC baseline.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app