Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Textiles advertisers in France spent 2025 paying notably lower Cost Per Clicks than the global market, but with sharper month‑to‑month swings. CPC began the year lean, dipped mid‑year, then climbed into a Q4 peak before easing in December—a classic rise–fall–rebound arc that diverged from the steadier global pattern punctuated by a single November spike. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in France compared to the global benchmark.
CPC for Textiles in France averaged $0.60 across 2025, moving between a low of $0.41 in July and a high of $0.84 in November. The year opened at $0.42 in January and closed at $0.66 in December, a 57% lift over twelve months. Momentum was choppy: a sharp jump from January to February (+$0.35), a secondary rise into March ($0.82), then a swift reset in April (−$0.32) that bled into a softer Q2 (April–June averaged $0.47).
The back half turned upward. CPC climbed from July’s trough ($0.41) to $0.56 in August and $0.65 in September, reached $0.67 in October, and peaked at $0.84 in November before easing to $0.66 in December. On average, monthly moves were sizable—about $0.13 per month—highlighting above‑normal volatility for country‑specific ad costs in France’s textiles category.
Globally, Facebook Ads benchmarks for CPC averaged roughly $1.13 in 2025, ranging from $1.05 in December to $1.32 in November. The global line was comparatively stable for most of the year, with smaller monthly shifts (about $0.06) until the pronounced Q4 surge.
Q1 in France was relatively firm (average $0.67), driven by February–March strength, followed by a Q2 cool‑down (average $0.47) as CPCs retrenched from March’s high. Q3 showed recovery (average $0.54) off a July low, and Q4 was the strongest quarter (average $0.72) with a clear November peak and a December comedown—consistent with elevated competition late in the year and some post‑peak softening.
This rhythm contrasts with the global CPC trend, which remained clustered around $1.10–$1.15 for much of the year, then spiked in November and fell back in December.
Relative to the global CPC benchmark, France’s Textiles CPCs were consistently below market—by 36% to 63% every month. The narrowest gap came in November (France $0.84 vs. global $1.32, −36%), and the widest in July (France $0.41 vs. global $1.10, −63%). On a full‑year basis, France averaged $0.60 versus the global $1.13, a 47% discount.
The global curve posted a slight full‑year decline from January to December (−6%), interrupted by the November surge. France moved the other way, rising from January’s $0.42 to December’s $0.66 (+57%). France’s month‑to‑month variability (average absolute swing of $0.13) was more than double the global benchmark’s ($0.06), indicating a more elastic CPC environment for textiles in France.
In short, 2025 Facebook Ads benchmarks show CPC trends for the Textiles industry in France were materially lower than global levels but more volatile, with a mid‑year trough and a pronounced Q4 peak. Understanding CPC analysis for Textiles in France helps benchmark country‑specific ad costs against global patterns and clarifies how this market’s pricing dynamics diverged through the year.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting France, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November (Black Friday/Cyber Monday), December (Christmas & post‑Christmas sales), May–June (spring sales)
CPM and CPC might increase during spring holidays when leisure and travel campaigns see higher engagement. Extended 'ponts' (bridge days) in May could create long weekends with lower weekday ad inventory. Late November and December feature steep increases in ad competition. Christmas season may drive peak ad volumes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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