Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Facebook Ads CPC trends in Germany’s Textiles market diverged notably from the global benchmark over the past year. Costs started modest in late 2024, softened into mid-2025, then accelerated into a pronounced Q4 lift that briefly met and even edged past global levels in December. The year featured several sharp month-to-month swings, a deep spring trough, and a late-year surge that reshaped the narrative from discount territory to near-parity. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in Germany compared to the global benchmark.
Cost per click (CPC) for Textiles in Germany averaged 0.69 across December 2024–December 2025, well below the 1.14 global average. The period opened at 0.63 in December 2024 and closed at 1.14 in December 2025—an 81% rise end to end. The lowest monthly CPC landed in May 2025 at 0.44, while the peak came in December 2025 at 1.14. In between, the series marked a choppy first half, steadier midsummer levels, and an elevated finish.
Volatility was a defining feature: average absolute month-to-month movement was 0.14, roughly 21% of the series mean—more than double the global benchmark’s 0.06 average monthly change. The largest jumps were January to February (+0.36), March to April (−0.31), August to September (+0.18), and November to December (+0.24). September and October formed a plateau near 0.75 before the late-year climb.
Seasonality shows a clear midyear softness and Q4 escalation. Q1 2025 averaged 0.69, matching the full-period mean but masking a low January (0.44) followed by a quick rebound in February and March (0.80–0.83). Q2 was the softest quarter at 0.52, anchored by April’s pullback (0.52) and May’s trough (0.44). Q3 stabilized at 0.64 with gradual warming into September (0.75). Q4 accelerated decisively to a 0.93 average, with a step-up from October (0.75) to November (0.90) and a climactic December peak at 1.14. The swing from May’s low to December’s high represents a 158% climb from trough to peak, underscoring a strong year-end cost environment—often consistent with broader CPM analysis that reflects Q4 competition.
Textiles CPC in Germany ran below the global benchmark for most of the period—typically 30–60% lower. The widest gaps appeared in January (−61%) and May (−61%), bracketing the midyear trough. The gap narrowed materially from late summer onward: September and October hovered around 29–32% below global, and November held at −32%. In December 2025, Germany’s Textiles CPC reached parity and then slightly exceeded the global level by about 2%—the only month above market. Trend-wise, the global benchmark declined modestly from December 2024 to December 2025 (−12%), while Germany’s Textiles series rose sharply (+81%), creating a clear divergence in momentum. The German series was also more volatile, with average monthly changes about 2.3x larger than the global baseline.
Overall, Facebook Ads benchmarks show Germany’s Textiles CPC running markedly below the global market for most of the year, with a late-year surge that closed the gap into parity. Understanding CPC trends and country-specific ad costs for Textiles in Germany helps contextualize industry ad performance against global patterns and clarifies how local CPC dynamics can diverge from the broader Facebook Ads landscape.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Germany, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), Christmas shopping (late December), Back-to-school (August/September), Spring promotions (Easter period)
Media consumption might rise during Easter, Ascension Day, and Pentecost, especially for travel campaigns. Late November and December bring pronounced spikes in retail advertising. German Unity Day often triggers localized campaigns. Regional holidays may create unique local competition. Sunday/holiday retail restrictions may contract ad inventory.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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