Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Cost per click for Facebook Ads followed a clear downtrend across the global benchmark this period, easing from late‑Q4 highs into a leaner cost environment by early Q3. The pattern was steady rather than erratic: strong November and December, a gentle step‑down through Q1 and Q2, a brief mid‑summer stabilization, then a fresh low in September. Volatility stayed modest, with only a handful of months showing pronounced movement. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in India compared to the global benchmark.
A note on coverage: the Textiles-in-India slice has no populated CPC readings for the months shown, so the story below anchors on the global benchmark to frame directional country-specific ad costs for India.
Globally, Facebook Ads CPC averaged about $1.14 across the window, peaking at $1.47 in November and bottoming at $0.95 in September. The period opened elevated in November ($1.47) and December ($1.30), then cooled into January ($1.14) and February ($1.12). By March ($1.15) CPC nudged up slightly before continuing its glide path: April ($1.12), May ($1.11), and June ($1.03). A small midsummer lift in July ($1.05) and August ($1.06) gave way to the low of the series in September ($0.95).
From start to finish, that represents a 35% decline (November to September). Month-to-month volatility averaged roughly 0.06 CPC points, or about 5% relative to the mean—measured movement, not whiplash. The total range across the period was 0.52 (from $1.47 to $0.95), with the most pronounced one-month adjustments occurring November→December (−$0.18) and August→September (−$0.10).
Quarter by quarter, the cadence is clear:
That’s a 26% step-down from Q4 to Q3, illustrating a sustained easing in CPC trends across the benchmark.
The data reflects familiar seasonality: elevated CPCs into late Q4 as competition intensifies, then a softening in Q1 as budgets normalize. Q2 extends the easing pattern, while Q3 shows a brief midsummer plateau before late‑quarter pressure returns. September sets the trough, consistent with quieter, efficiency-leaning late-Q3 dynamics often seen before Q4 demand ramps.
For Textiles in India, the monthly series for this period is not available, so a precise gap-to-global cannot be quantified. Directionally, the global benchmark shows:
These global Facebook Ads benchmarks offer a directional frame for country-specific ad costs when local readings are sparse.
Understanding Facebook Ads CPC benchmarks for the Textiles industry in India—alongside the global CPC analysis and broader CTR performance and CPM analysis context—helps quantify the market rhythm: strong Q4 costs, easing through mid‑year, and renewed softness into September. This benchmark view provides a grounded reference for evaluating CPC trends in Textiles across India against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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