Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Textiles advertisers in the Netherlands ran on consistently lower click costs than the global market, but with a choppier ride. Median CPCs stayed well under the global Facebook Ads benchmarks throughout the year, dipping hard in January before rebounding into a Q4 lift that culminated in a November peak. The shape is familiar—softness early, strength late—but the amplitude in the Netherlands was sharper than the broader market.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in the Netherlands compared to the global benchmark.
Across December 2024 to December 2025, Netherlands Textiles median CPC averaged 0.66, ranging from a low of 0.42 in January to a high of 0.84 in November. The period opened at 0.69 (December 2024) and closed at 0.77 (December 2025), an 12% increase end-to-end. The biggest month-to-month swings clustered early: January fell 0.27 from December, then February rebounded by 0.35 (+82% vs. January). A second trough appeared in April–May (0.50 and 0.44), followed by a steady climb through late summer and into Q4: 0.71 in September, 0.76 in October, 0.84 in November, easing slightly to 0.77 in December.
Volatility averaged 0.12 points in absolute month-to-month movement—nearly double the global baseline’s 0.07—signaling sharper swings in country-specific ad costs for Textiles within the Netherlands. The largest single moves were February’s rebound (+0.35) and April’s drop (−0.27), with mid-year transitions notably calmer (July and August shifts were both within 0.01).
The year’s rhythm was defined by a pronounced Q1 softness followed by a gradual mid-year rebuild and a Q4 lift. January marked the trough (0.42), February and March stabilized around 0.77, then costs compressed again in April–May. From June onward, CPCs moved upward in measured steps, aligning with the broader pattern where competition intensifies into Q4. November delivered the annual high (0.84), with December holding elevated but slightly lower levels (0.77). The pattern frames a V-shaped first half and a firmer second half, with late-year momentum firmly intact.
Compared to the global benchmark, Netherlands Textiles CPCs were consistently below market. The Netherlands averaged 0.66 versus a global 1.14 across the period—about 42% lower. The gap narrowed over the year: at its widest, January sat 62% under global levels; at its narrowest, December 2025 was 30% below. While global CPCs dipped overall (−14% from December 2024 to December 2025, from 1.28 to 1.10), the Netherlands trended the other way (+12%), leaving the year with tighter but still favorable country-specific ad costs.
The global pattern showed a gentle mid-year trough and a pronounced November spike (up to 1.31) before softening into December. The Netherlands tracked the same Q4 surge but with more pronounced early-year swings and a steeper recovery. On volatility, the Netherlands was more reactive: average monthly movement was 0.12 versus the global 0.07.
In short, Facebook Ads CPC trends for Textiles in the Netherlands were markedly below the global benchmark, more volatile month-to-month, and finished the year stronger than they began. Understanding CPC benchmarks and country-specific ad costs for Textiles in the Netherlands helps teams interpret CPM analysis, CTR performance context, and broader Facebook Ads benchmarks against a global backdrop.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Netherlands, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), December (Christmas and Boxing Day sales), Spring holidays (April–June tourism)
CPM and CPC might rise during spring holiday cluster when travel and leisure ads see elevated engagement. Liberation Day (May 5) is mandatory national holiday—ad inventory might shrink. Ad competition increases in late December for holiday promotions. Few summer holidays mean more consistent campaign performance through summer.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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