Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Textiles advertisers in New Zealand ran well below the global CPC benchmark for most of the year, but with sharper month-to-month swings and a pronounced Q4 peak before a dramatic year-end reset. The median CPC averaged $0.39 across 2025, versus $1.13 globally, yet the local pattern was far choppier: a soft Q1, a midyear lift, a steep August dip, and a surge in October–November before costs fell back in December.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in New Zealand compared to the global benchmark.
New Zealand’s Textiles CPC started at $0.31 in January and ended at $0.25 in December, a 20% decline across the year. The annual average landed at $0.39, with a floor in February ($0.23) and a peak in October ($0.63). That October high was roughly 62% above the annual average, while February sat about 40% below it. The year’s range was wide—CPCs were 2.7x higher at the peak than at the trough.
Monthly movements underscore the volatility: +45% from February to March, +33% in May, −36% in August, a striking +106% leap in October, then a −61% drop in December. On average, absolute month-to-month changes were $0.12, roughly double the global swing of $0.06.
Quarterly rhythm shows a clear build into the back half:
Seasonally, New Zealand’s Textiles CPCs were light in Q1, consistent with a post-holiday reset. Costs rose through Q2, touching a local high in May, before a notable August dip broke the trend. The fall months rebounded sharply, with October and November forming the year’s high-water mark, then December retraced to one of the lowest levels of the year. The pattern reflects familiar late-year competitive pressure on Facebook Ads benchmarks, followed by a year-end cooldown as budgets wind down.
Relative to the global benchmark, New Zealand’s Textiles CPCs were consistently below market. The local annual average of $0.39 was about 66% lower than the global $1.13. The gap narrowed in October, when New Zealand CPCs were 44% below global levels ($0.63 vs. $1.13), and was widest in February at 79% below ($0.23 vs. $1.13). Month after month, New Zealand tracked between 44% and 79% below global CPCs.
The trajectories differed as well. Globally, CPCs were comparatively steady through most of the year (H2 was just 1% higher than H1), with a predictable Q4 climb—up 17% from October to November—before a 20% pullback in December. In contrast, New Zealand’s profile was more kinetic: H2 CPCs were 18% higher than H1, with larger single-month swings and the year’s biggest move concentrated around October’s spike and December’s reset.
In short, Facebook Ads CPC trends for the Textiles industry in New Zealand show materially lower country-specific ad costs than the global benchmark, but with greater volatility and a pronounced Q4 crest. Understanding CPC benchmarks for Textiles in New Zealand helps frame industry ad performance against global patterns and the seasonal cadence that defined 2025.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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