Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
The headline: textile ads run across All countries available delivered low-cost clicks all year, moving in fits and starts around a sub-$0.25 median. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in All countries available compared to the global benchmark.
Overall, Cost Per Click (CPC) for Textiles averaged about $0.21 from June 2025–May 2026, well below the global median CPC of roughly $1.06. Momentum was choppy: a deep dip in September 2025 was followed by several rebounds, and the single biggest peak landed in April 2026. Volatility was meaningful relative to the overall market, with textile CPCs showing sharper month-to-month swings than the global baseline.
Textiles started the period at $0.22 (June 2025) and closed the window at roughly $0.23 (May 2026), a modest net lift of about +4.7%. The year’s low was $0.157 in September 2025; the high was $0.250 in April 2026. The 11-month median for Textiles was $0.214, and monthly volatility (standard deviation) ran near $0.028 — about a 13% monthly swing relative to the textile mean.
Notable month-to-month moves: August→September saw a steep drop (~−36.6%), from $0.248 to $0.157. The recovery into November produced a >25% rise from October’s $0.184 to November’s $0.232. Another powerful lift occurred March→April (+34%), landing the series on its peak near $0.25.
Seasonality shows softer CPCs in late summer/early fall for Textiles, with the nadir in September 2025. A late-year lift appears in November and a pronounced rebound in early spring (April 2026). The textile series exhibits episodic spikes and dips rather than a steady climb — rhythm that reads as punctuated momentum around holiday and promotional windows in the baseline but at much lower absolute CPC levels.
Compared to the global benchmark, Textiles ran materially below average. The global CPC averaged about $1.06 across the same window; Textiles averaged roughly $0.21 — approximately one-fifth of global levels (about −80%). The relative gap narrowed at its closest in January 2026, when textile CPCs were about 25.6% of the global median, and widened most in November 2025 (about 18% of global). Baseline volatility (SD ≈ $0.086, ~8% of the global mean) was lower in percentage terms than the textiles series, indicating Textiles were more volatile month-to-month relative to their own lower price point.
This analysis of COST_PER_CLICK trends for the Textiles industry across All countries available offers a clear view of how Facebook Ads benchmarks, CPC trends, CPM analysis context, and country-specific ad costs come together — showing textile ad performance that is consistently below global CPCs but punctuated by sharp monthly movement. Understanding COST_PER_CLICK for Textiles in All countries available helps marketers contextualize industry ad performance against broader Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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