Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Textiles advertisers in Norway ran well below the global Facebook Ads benchmarks for cost per click (CPC) through 2025, but with sharper swings and a dramatic Q4 surge. The market spent most of the year at a discount to worldwide CPCs—often by more than half—before spiking in October and November. The standout month was September with the year’s low, followed by a rapid jump into peak season. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in Norway compared to the global benchmark.
Norway’s Textiles CPC opened the year at $0.31 in January and closed at $0.44 in December, a +42% lift across the year. The annual average landed at $0.48, with a pronounced range from a low of $0.22 in September to a high of $0.85 in November (October was close at $0.82). The early-year pattern was mixed: a sharp February spike to $0.68 (+117% month over month), followed by a spring cool-down—March ($0.43) and April ($0.50) settling into a mid-range zone. Costs softened further through summer, touching the trough in September ($0.22), then whipsawed upward in October (+268% vs. September), stabilized marginally in November (+4% vs. October), and eased back to $0.44 in December (−48% vs. November).
Volatility was a defining feature. Average month-to-month absolute movement was about $0.19, or roughly 53% in relative terms—indicating far choppier CPC trends than the global benchmark.
Seasonally, Norway’s Textiles CPCs were softest in Q3 and notably stronger in Q4:
This rhythm mirrors broader platform dynamics where competition typically intensifies into peak retail periods, though the Norway Textiles category exhibited a more dramatic swing from September to November than the global pattern.
Globally, CPCs averaged $1.13, running in a tight range around $1.09–$1.15 from January to October, peaking at $1.32 in November and slipping to $1.06 in December—the lowest global month of the year. By contrast, Norway’s Textiles CPC averaged 58% below the global level. The gap was widest in September (about 80% below) and narrowest in October (27% below) and November (35% below). While the global trend was broadly steady across the year (down roughly 6% from January to December), Norway’s arc rose into year-end on the back of an outsized Q4.
Volatility also diverged: Norway’s average monthly swing (~$0.19) was more than triple the global move (~$0.06), underscoring more abrupt cost changes in this country-specific ad cost profile.
In sum, Facebook Ads CPC trends for the Textiles industry in Norway were consistently below the global average, with pronounced Q3 softness and a sharp Q4 surge. These country-specific ad costs, set against the global CPC benchmark, provide a clear read on how the category’s pricing dynamics diverged from worldwide norms. Understanding Facebook Ads cost-per-click benchmarks for the Textiles industry in Norway helps marketers evaluate CPC performance relative to global patterns, alongside broader CPM analysis and CTR performance context.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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