Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Facebook Ads benchmarks for the Textiles industry in Singapore told a two-speed story in 2025: consistently low cost-per-click through most of the year, followed by a dramatic Q4 surge that briefly lifted costs above the global market. CPC trends hovered well below the worldwide average from January through September, then jumped sharply in October before easing into November and December. Volatility was concentrated in Q4, with October standing out as the single most expensive month of the year.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in Singapore compared to the global benchmark.
Across 2025, Singapore’s Textiles CPC averaged roughly $0.61, versus a global average near $1.13—about 46% lower overall. The year began at $0.40 in January and ended at $0.91 in December, closing the year more than double January’s level (+128%). Seven of the 11 observed months came in at or below $0.50, underscoring how inexpensive clicks were for much of the year.
The low point arrived in August at $0.33, after softening through June ($0.35) and July ($0.43). Then came October: CPC spiked to $1.52, the annual high and a 4.6x jump from August. Costs cooled to $0.85 in November and $0.91 in December but remained elevated relative to mid-year.
Volatility averaged $0.24 per month across the observed changes—far choppier than the global trend—largely due to October’s outsized leap. Excluding the October–November swing, average monthly movement was closer to $0.08, reflecting the steadier conditions that prevailed for most of the year.
The pattern aligned with familiar seasonal rhythms. Q1 and Q2 were restrained, with CPC around $0.42–$0.45. Q3 drifted lower into an August trough ($0.33), then reversed sharply in Q4. October marked a step-change higher, followed by a partial normalization into November and December. As is common across Facebook Ads benchmarks, the end-of-year period brought more competition and higher country-specific ad costs, while the earlier months reflected calmer auction dynamics.
By quarter, Singapore’s Textiles CPC averaged about $0.42–$0.45 in Q1–Q3, then climbed to roughly $1.10 in Q4—more than double prior quarters and the clear inflection of the year.
Relative to the global benchmark, Singapore’s Textiles CPC ran 55–70% below market from January through September, with the widest gap in August (−71%). October was the exception: at $1.52, Singapore rose about 35% above the global CPC for that month. The gap narrowed materially by year-end; December’s $0.91 in Singapore sat just 13% below the worldwide $1.05. On a quarterly basis, Q4 in Singapore averaged around $1.10 versus the global $1.16—only slightly below market, contrasting with the deep discounts earlier in the year.
In short, the global trend was steady to modestly higher into Q4, while Singapore’s was calmer for most months and sharply more volatile in the last quarter—particularly October.
Understanding Facebook Ads CPC benchmarks for the Textiles industry in Singapore highlights a year defined by subdued costs through Q3 and a pronounced Q4 surge. These CPC trends, set against the global benchmark, help frame country-specific ad costs and industry ad performance for 2025.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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