Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Singapore’s Textiles market spent most of the year buying clicks well below the global benchmark, then broke pattern with a sharp Q4 spike. CPC trends were consistently subdued through late 2024 into mid-2025, before a dramatic October surge briefly pushed costs above market and a November cooldown left prices higher than where they started. The story is one of low country-specific ad costs for much of the year, punctuated by a short, intense bout of volatility.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in Singapore compared to the global benchmark.
Split by half-year, January–June averaged $0.44, while July–November averaged $0.72. Even excluding October’s spike, H2 averaged $0.52—still above H1—showing a clear second-half uplift in country-specific ad costs.
The rhythm is familiar for retail-heavy categories: a muted Q1, gradual lift through spring, and a softer mid-year that bottoms in August. Engagement costs rose into September and surged in October—classic Q4 auction pressure—before moderating in November. The October peak stands out as the year’s key dislocation, but the broader pattern still reads as a late-year intensification after an extended stretch of bargain CPCs.
Relative to Facebook Ads benchmarks globally, Singapore’s Textiles CPC averaged about $0.57 versus $1.14 worldwide—roughly 50% lower across the period. Month by month, Singapore trailed the global level by 55–70% for most of the year: for example, August was about 70% below market ($0.33 vs. $1.10), while April and September narrowed the gap to around 55% below. October was the exception, landing 39% above global ($1.52 vs. $1.10), before dropping back to 35% below in November ($0.85 vs. $1.31). Globally, CPCs were steady (1.06–1.31) with small fluctuations, rising gently into November; Singapore’s pattern was much more volatile, especially in Q4.
In sum, Facebook Ads CPC benchmarks for the Textiles industry in Singapore show a year defined by below-market costs, a late-year surge, and higher-than-usual volatility. Understanding these CPC trends and country-specific ad costs helps frame industry ad performance in Singapore against the steadier global baseline.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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