Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Spain’s textiles market is buying Facebook clicks at notably lower prices than the global benchmark, but with a choppier rhythm. Through late 2024 and 2025 to date, cost-per-click (CPC) in Spain stays around half of global levels, punctuated by sharp dips in Q2–Q3 and a clear rebound into Q4. Big month-to-month swings frame the story: steep drops in January and April, a September trough, then a rapid lift in October and November.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in Spain compared to the global benchmark.
Starting point to endpoint, Spain’s textiles CPC moved from 0.77 in December 2024 to 0.81 in November 2025, a modest +5% rise across the period. The year itself was more dramatic: from 0.42 in January up to 0.81 by November (+93%). The average CPC across December 2024–November 2025 landed at 0.57, with a high of 0.835 in March and a low of 0.349 in September — a range of 0.49 that equals roughly 86% of the annual average, underscoring pronounced variability.
Volatility was a defining characteristic. Month-over-month changes averaged 0.18, with the largest swings appearing at the start of the year (December to January, −0.35; January to February, +0.35), a sharp reset in April (−0.36 from March), and an aggressive climb into Q4 (September to October, +0.31). Together, these moves point to a market where CPCs are responsive to shifting competition and demand pulses.
The cadence resembles a classic retail curve with extra amplitude:
Globally, CPCs generally eased through mid-year and lifted into November, which aligns with typical Q4 competition and higher country-specific ad costs. Spain followed the same seasonal arc but with sharper peaks and troughs.
Against the global Facebook Ads benchmarks, Spain’s textiles CPC averaged 0.57 versus 1.14 globally — about 50% below. The monthly gap ranged from 27% below in March (Spain 0.835 vs. global 1.14) to 67% below in September (0.349 vs. 1.07). Most months sat 40–65% below the global CPC.
The glide path differed, too. Global CPCs were comparatively steady through the first nine months (average monthly change ~0.05) with a clear November surge to 1.32. Spain was more volatile (average monthly change ~0.18), with multiple inflection points: early-year surge, Q2 reset, a September dip, and a pronounced Q4 ramp. By November, the global market rose +17% from January (1.13 to 1.32), while Spain climbed +93% (0.42 to 0.81).
In short, Facebook Ads CPC trends for Textiles in Spain show structurally lower costs than the global market, paired with higher month-to-month variability and a strong Q4 lift. Understanding cost-per-click benchmarks for the textiles industry in Spain helps contextualize country-specific ad costs against global patterns and clarifies where Spain’s market diverges from the worldwide CPC trend.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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