Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Textiles CPCs ran materially below the global benchmark over the 12-month window, but they told a story of momentum and renewed cost pressure by mid‑2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in All countries available compared to the global benchmark.
Starting in June 2025 at $0.22 per click, Textiles CPCs finished in June 2026 at $0.33 — a roughly +51% lift from start to finish. Across the period the Textiles median CPC averaged about $0.23, with a low of $0.157 in September 2025 and a high of $0.331 in June 2026. Monthly moves were real but measured: absolute monthly changes averaged about $0.042, which is roughly 19% of the Textiles mean, signaling higher relative swings for this sector.
By contrast the global (baseline) median CPC held near $1.07 on average, ranging from a trough near $0.918 in January 2026 to a peak around $1.288 in November 2025. Baseline absolute monthly moves averaged about $0.069, but as a share of the global mean that’s closer to 6–7%, so Textile CPCs were lower in dollar terms but more dynamic in percent terms.
Key monthly movements for Textiles include a pronounced trough in September 2025 (0.157), a modest rebound through late 2025 and early 2026, and a pair of upward moves in April–May 2026 followed by the largest single-point level in June 2026 (0.331). The baseline series shows a classic late‑year spike into November 2025, then a drop into January 2026 and relative stability thereafter.
Seasonal rhythm is visible at the market level: the baseline CPC peaked in November 2025 and softened into January, reflecting heavier competition and then a typical post‑holiday decline. Textiles diverged from that calendar peak: its weakest month came in September 2025 rather than November, and the sector’s biggest jump arrived in June 2026 rather than in Q4. The Textiles series shows a pattern of smaller, more frequent rebounds — a trough in early fall, incremental gains through winter, then a steeper lift in spring into early summer.
Measured against the global benchmark, Textiles CPCs were consistently below market. On average Textiles ran about $0.23 versus a global $1.07 — approximately 79% lower. At its narrowest gap (June 2026) Textiles was ~69% below the global CPC; at its widest (September 2025) it was roughly 85% below. The global benchmark displayed larger absolute swings in Q4–Q1, while Textiles showed higher relative volatility month to month despite much lower absolute dollar values.
Understanding Facebook Ads CPC trends and country-specific ad costs for industry ad performance in Textiles across All countries available highlights how sector-level cost structures can diverge from aggregate CPM analysis and CTR performance narratives — with Textiles showing lower absolute costs but stronger relative momentum into mid‑2026.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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