Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
For Textiles advertisers in the United Arab Emirates, 2025’s Facebook Ads CPC trends told a two-act story: an exceptionally low-cost first half followed by a sharp climb that pushed costs above the market by year-end. Median CPC averaged $0.70 across the year—well below the $1.13 global benchmark—but volatility was pronounced, with a late-summer spike and a December peak. The year’s standout moments were a sudden lift in September and a strong finish in Q4 that narrowed, and then reversed, the gap with global CPCs.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in the United Arab Emirates compared to the global benchmark.
The year opened at $0.41 in January and closed at $1.39 in December, a +240% climb end to end. The low point landed in March at $0.32, after a brief February lift to $0.65. Through spring and early summer, CPCs hovered in a tight band between $0.44 and $0.50. August marked the last calm month ($0.44) before the inflection: September jumped by +$0.78 month over month to $1.21—the largest single-month move of the year—followed by an October pullback to $0.92 and a renewed rise through November ($1.19) into December’s high of $1.39.
On average, CPC was $0.70 for the United Arab Emirates Textiles segment, with a wide range from $0.32 to $1.39 (spread of $1.07). Month-to-month volatility averaged $0.22, indicating choppier movement than the global trend.
The global benchmark, by comparison, was steadier: it averaged $1.13 for the year, ranged from $1.06 (December) to $1.32 (November), and moved by just $0.06 on an average month-to-month basis. Globally, the median CPC dipped slightly from January to December (−5.7%), whereas the United Arab Emirates climbed sharply.
Seasonally, costs were soft across Q1—especially March—then stabilized through Q2 and midsummer. The late summer/early Q4 period saw a discrete shift: September’s surge reset the level higher, and despite an October correction, Q4 held elevated CPCs and finished at the yearly high in December. This rhythm contrasts with the global CPC pattern, which typically firmed into November before easing in December.
Looking at halves, H1 in the United Arab Emirates averaged $0.47, while H2 averaged $0.94—roughly double—underscoring how the back half defined the year’s CPC profile. Globally, H1 and H2 were nearly unchanged ($1.13 vs. $1.14), reflecting a stable market backdrop.
Across 2025, Textiles CPCs in the United Arab Emirates sat 38% below the global average on a full-year basis ($0.70 vs. $1.13). By month, the market was below global levels in 10 of 12 months, with the widest gap in March (−72% vs. global) and the narrowest in November (−10%). Two months flipped above market: September (+11% over global) and December (+32% over global). The monthly volatility in the United Arab Emirates (≈$0.22) was about 3.7 times higher than the global benchmark (≈$0.06), highlighting a more variable cost environment.
In trend terms, the global series drifted modestly lower from January to December (−5.7%), while the United Arab Emirates rose decisively (+240%), making the local curve both higher-momentum and more volatile. The range told the same story: a $1.07 spread locally versus $0.26 globally.
Closing
These Facebook Ads benchmarks highlight CPC trends for the Textiles industry in the United Arab Emirates: a low-cost start, a sharp late-year reset, and a more volatile profile than the global CPC baseline. Understanding country-specific ad costs and industry ad performance helps contextualize CPM analysis and CTR performance against the broader market.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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