Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Facebook Ads CPC benchmarks for the Textiles industry in the United States came in below the global median for most of the year, with a soft mid-year trough and a sharp Q4 spike. The story is one of steady easing through summer, a pronounced November surge, and a reset in December. Volatility was meaningfully higher than the global pattern, with larger month-to-month swings and more pronounced seasonal amplitude.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in the United States compared to the global benchmark.
CPC for United States Textiles started 2025 at $1.18 in January and ended at $0.99 in December, a 17% decline across the year. The annual median averaged $1.08, under the global average of $1.13. The low point arrived in August at $0.94, with three months finishing below $1.00 (July, August, December). The high landed in November at $1.48, creating a $0.53 spread between peak and trough.
Month-to-month movement was active. CPC eased from January ($1.18) through March ($1.01), hovered near $1.07 in April–June, then dipped into its annual trough in July–August ($0.94–$0.94). A rebuild appeared in September ($1.01) and October ($1.14), followed by a sharp November lift to $1.48 (+46% from September), and a swift pullback in December to $0.99 (−33% month over month). Average absolute monthly change was $0.13, indicating sharper swings than the global benchmark.
Seasonality showed a familiar rhythm for country-specific ad costs: Q1 slightly elevated and cooling by March, a steady Q2 plateau, and a softer Q3 before Q4 competition lifted prices. Quarterly averages underscore the pattern:
Performance typically softens through Q4 as competition rises, with engagement rebounding in early Q1. Here, United States Textiles CPC mirrored that arc but with a more dramatic November spike and a notable December reset.
Compared to the global Facebook Ads benchmarks, United States Textiles CPC averaged about 5% below the market ($1.08 vs. $1.13). The United States finished below global levels in most months, with three exceptions: January (+6% vs. global), October (roughly in line, +1%), and November (+12% above global). The widest gap appeared in August, when United States Textiles trailed the global median by 17%. The narrowest gap came in October.
Trend-wise, the global benchmark slipped modestly from January to December (−6%), while United States Textiles declined more (−17%), reflecting choppier momentum. Volatility also diverged: average monthly movement was $0.13 for United States Textiles versus $0.06 globally—more than double—highlighting sharper peaks and deeper troughs locally.
Overall, CPC trends for the Textiles industry in the United States ran below the global benchmark, with a mid-year low, a pronounced November surge, and higher volatility throughout. Understanding Facebook Ads CPC benchmarks—and how United States Textiles compare to global industry ad performance—helps contextualize country-specific ad costs alongside broader measures like CPM analysis and CTR performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United States, advertisers often face higher costs due to high competition and purchasing power. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Thanksgiving & Black Friday weekend), December (Christmas), Back-to-school (July–September), Summer travel season (Memorial Day onwards)
CPM and CPC might rise around major holidays like Memorial Day, Independence Day, and Labor Day, especially in travel and entertainment. Black Friday/Thanksgiving weekend triggers massive spikes in retail ad competition. December ad demand typically peaks—retail campaigns require significantly higher budgets. Back-to-school promotions drive increased competition. Juneteenth may see regional engagement rise.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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