Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
The headline for Facebook Ads benchmarks in the Textiles industry is clear: United States CPCs surged well above the global market during late 2024, then cooled through 2025 to sit mostly below the worldwide median, with a modest lift into early Q4. Costs were more volatile in the United States than globally, with a sharp holiday spike, a quick correction in January, a stable spring, and a summer trough.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in the United States compared to the global benchmark.
United States Textiles CPC began at $1.65 in November 2024 and ended at $1.09 in October 2025 — a 34% decline over the period. The year’s high arrived in December at $1.76, while the low hit in August at $0.92. Across the 12 months, CPC averaged $1.15.
The most dramatic movement came right after the holiday peak: December to January fell by 33% (down $0.58), a swift reset from elevated Q4 pricing. Spring months steadied near the $1.06–$1.09 band, followed by a gradual slide into summer. July ($0.94) and August ($0.92) marked the trough, before CPCs rebounded to $1.09 in October. Month-to-month volatility averaged $0.12, signaling relatively choppy CPC trends across the period.
Globally, CPC averaged $1.14 over the same window, with a far calmer path: the global average monthly change was $0.05, less than half the U.S. volatility.
Seasonality is pronounced. Q4 2024 ran hot, culminating in December’s $1.76 peak. Q1 2025 showed a normalization: $1.19 in January, $1.07 in February, and $0.99 in March (Q1 average: $1.08). Q2 settled into a narrow range (Q2 average: $1.06), reflecting stable country-specific ad costs for Textiles. Summer softened further, with Q3 averaging $0.95 and August delivering the low for the period. October’s $1.09 suggests an early Q4 lift from summer levels, though still well below the prior holiday peak.
This rhythm aligns with broader CPC trends on social: elevated competition in late Q4, a Q1 cooling, mid-year softness, then a renewed climb into Q4 — a pattern often mirrored in CPM analysis and CTR performance cycles.
The United States tracked near the global median on average ($1.15 vs. $1.14), but the contours differed. U.S. Textiles CPCs were above market in November (+13%) and especially December (+38%), then ran below the global benchmark for most of 2025. From February through September, the United States trailed by 4–15% each month, with the widest underperformance in August (−15%). The gap narrowed to just 3–4% in September and October, when U.S. CPCs edged back to parity and then slightly above global in October (+4%).
Overall direction diverged in magnitude, too: the U.S. fell 34% from November to October, compared with a 28% global decline. Combined with a 2.6x higher monthly volatility ($0.12 vs. $0.05), the United States picture was both choppier and more seasonally amplified than the global benchmark.
In short, Facebook Ads CPC trends for the Textiles industry in the United States show a pronounced holiday surge, a swift Q1 reset, steady spring, summer softness, and a modest early Q4 rebound — mostly tracking below the global benchmark after January. Understanding these country-specific ad costs helps contextualize Textiles industry ad performance against global patterns and strengthens benchmark comparisons for the United States.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United States, advertisers often face higher costs due to high competition and purchasing power. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Thanksgiving & Black Friday weekend), December (Christmas), Back-to-school (July–September), Summer travel season (Memorial Day onwards)
CPM and CPC might rise around major holidays like Memorial Day, Independence Day, and Labor Day, especially in travel and entertainment. Black Friday/Thanksgiving weekend triggers massive spikes in retail ad competition. December ad demand typically peaks—retail campaigns require significantly higher budgets. Back-to-school promotions drive increased competition. Juneteenth may see regional engagement rise.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app