Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Transportation and Logistics CPCs across all countries ran consistently cheaper than the global benchmark for most of the period, then flipped sharply above market in late 2025. The year’s defining pattern is a deep Q1 trough, a long middle stretch of sub-$1 stability, and a dramatic Q4 escalation that more than doubled costs from the start of the window to November. Volatility was notably higher than the global average, with standout swings in February and again in October–November.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
This analysis explores ad performance trends for Transportation and Logistics across all countries compared to the global benchmark.
Nine of the 13 months for this industry printed below $1.00, with seven months under $0.90. Mid-year values clustered tightly between $0.78 and $0.93, before the late-year breakaway.
A classic first-quarter softness appears, with CPCs sliding from $1.01 in January to the cycle low of $0.51 in February, then rebounding to $0.86–$0.93 through March–April. Costs held in a narrow band from April through September ($0.78–$0.93), signaling a long mid-year plateau.
The rhythm changed decisively in Q4 2025. CPC leapt 62% from September to October ($0.88 to $1.42) and climbed another 47% into November ($2.09). The Q4 (Oct–Nov) average of $1.75 was roughly 112% higher than the January–September 2025 average of $0.83. Globally, late-year costs also rose, but far more gently.
Transportation and Logistics CPCs tracked below the global benchmark in 10 of 13 months, with the widest gap in February (−55%). The narrowest deficit appeared in January (−10%) and July (−13%). The relationship reversed in Q4 2025: the industry moved 31% above global in October and 65% above in November, the widest positive gap of the period.
Across the full window, the industry’s average CPC ($0.99) trailed the global baseline ($1.15) while exhibiting greater choppiness. The global trend stayed comparatively stable—averaging $1.15 with modest Q4 firming—whereas Transportation and Logistics showed a deeper Q1 trough and a sharper late-year lift. In practical terms of Facebook Ads benchmarks, this translates into lower country-specific ad costs for most months in Transportation and Logistics, punctuated by a marked Q4 surge.
Facebook Ads CPC trends for Transportation and Logistics across all countries show below-market costs for most of the year, a February low, and an amplified Q4 surge that pushed CPCs well above the global benchmark. This CPC analysis provides a clear, data-centered view of industry ad performance and country-specific ad costs compared to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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