Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Transportation and Logistics advertisers saw a year defined by restraint early on and intensity late in the year. Across all countries, median Facebook Ads cost-per-click (CPC) averaged $0.98 for the category, coming in below the $1.11 global, all-industry benchmark for most months before flipping above market during the Q4 surge. The arc is clear: a soft Q1, a steady spring and summer, then an outsized October–November lift and a December reset, finishing January 2026 close to pre-peak levels.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics across all countries compared to the global benchmark.
The year opened at $1.01 in January 2025, dipped to the annual low in February ($0.51), then rebuilt into the $0.78–$0.93 range from March through September. The fourth quarter broke that cadence: CPCs jumped to $1.42 in October and peaked at $1.85 in November—nearly double the category’s annual average and 3.6x the February trough—before easing to $1.07 in December. January 2026 landed at $0.93, closing the 13‑month window down 9% from the start.
Across the period, Transportation and Logistics CPC averaged $0.98, ranging from $0.51 to $1.85. Month-to-month volatility averaged a $0.28 swing, roughly four times the global benchmark’s $0.07, reflecting a choppier path despite similar endpoints. The global series hovered near $1.10 most of the year, crested at $1.32 in November, and fell to $0.85 in January 2026.
Seasonality defined the rhythm. Q1 was subdued, led by February’s half-dollar clicks and a March recovery to $0.86. Q2 and Q3 were remarkably stable, holding in a narrow $0.79–$0.92 band as CPC trends consolidated across markets. The pattern then accelerated: October marked a clear break higher ($1.42), November extended the peak ($1.85), and December retraced toward baseline ($1.07). Entering 2026, the category reset to $0.93—roughly in line with midyear levels.
By quarter, Transportation and Logistics averaged $0.79 in Q1, $0.84 in Q2, $0.86 in Q3, and $1.45 in Q4, underscoring a muted first three quarters followed by a pronounced year-end lift.
Relative to the global benchmark, Transportation and Logistics ran below market through January–September, typically by 16–32%. The gap was widest in February (−55% versus global CPC) and narrowed progressively into late summer. The relationship flipped in Q4: October came in 26% above global, November 40% above, and December 2% above. January 2026 remained modestly elevated versus the benchmark (+10%). Overall, the category’s average CPC was 12% lower than the global all‑industry average, but it was also more volatile, with sharper monthly swings and a steeper Q4 crest.
Trend-wise, the global benchmark declined more from January 2025 to January 2026 (−25%), while Transportation and Logistics slipped just 9%, indicating a shallower downtrend that was punctuated by a much stronger late‑year spike.
Understanding Facebook Ads CPC benchmarks for the Transportation and Logistics industry across all countries highlights a year of restrained costs for most months, a pronounced Q4 surge, and a softer reset into early 2026—consistently below the global average overall but above market at peak. These CPC trends provide a clear point of comparison to global Facebook Ads benchmarks and help contextualize country-specific ad costs within broader industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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