Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Transportation and Logistics advertisers in Argentina entered 2025 with a strikingly high Facebook Ads cost per click. January’s median CPC printed at $2.54, well above the global benchmark of $1.12 for the same month. That single data point already sits higher than any global month in 2025, including the seasonal Q4 spike. The global series, by contrast, moves within a relatively tight band most of the year, with a sharp but brief surge in November and a quick cooldown in December.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in Argentina compared to the global benchmark.
Argentina’s story begins with level, not trajectory: a January 2025 CPC of $2.54. That is 2.26x the global January median, a premium of roughly 126%. It is also about 94% higher than the global high for the year ($1.31 in November). With selected-market data limited to January, the clearest signal is that the Argentine cost base opened the year at an elevated level.
The global baseline across 2025 averaged $1.12 CPC, ending the year at $1.10—about 1.6% below January. The low came in September at $1.06, and the high landed in November at $1.31, producing a $0.25 annual range. Month-to-month volatility in the global series averaged roughly 0.06 points, with mostly gentle movements through H1 and sharper Q4 swings. Notable inflections included a $0.06 dip from May to June, a $0.04 easing from August to September, a pronounced $0.21 lift from October to November, and a $0.20 pullback into December. Despite these jolts, H1 and H2 averages were nearly identical (~$1.12), underscoring how contained the benchmark remains outside of the Q4 surge.
The global cadence for CPC echoes familiar auction behavior: steadier pricing through the first three quarters, a mild softening into late Q3, and a clear Q4 escalation as competition intensifies. November marks the apex of that pressure, followed by a reset in December as campaigns taper. Against this rhythm, Argentina’s January CPC—already above the global Q4 high—signals a structurally higher starting point for Transportation and Logistics at the turn of the year, even without additional months to map local seasonality.
Relative to the global market, Argentina’s Transportation and Logistics CPC was markedly “above market” in the only overlapping month:
With only January available for Argentina, volatility comparisons are not yet observable. But the scale of the January premium is clear, and it persists even when set against the global benchmark’s most expensive month.
These Facebook Ads benchmarks illustrate CPC trends for Transportation and Logistics in Argentina relative to worldwide levels. Understanding country-specific ad costs within the global context helps frame industry ad performance and compare CPC analysis across markets. In short, the January 2025 cost per click for Transportation and Logistics in Argentina stands significantly above the global benchmark, reinforcing the importance of tracking CPC performance patterns for this industry in Argentina.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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